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About Aurore Abecassis, founder of Acmé
After training at HEC Paris, Aurore Abecassis worked for 5 years at LEK Consulting and Bain&Co, two international strategy consulting firms. She founded Acmé in 2019.
Passionate about new food, lifestyle and wellness experiences and concepts, she spends her free time hunting for ephemeral corners, third-party venues, new virtual experiences, and new hotels and restaurants in the world's major capitals.
This allows him to live unusual experiences: evening in the dark, night on a camel in the desert, lodge in the savannah, teepee in the middle of the trees, or capsule-sauna in the forest.
After several years in strategy consulting, Aurore decided to change direction. Seduced by entrepreneurship and events during her coaching sessions at Switch Collective, she embarked on the adventure of creating Acmé and its digital platform: Acmé House. The start-up is incubated at Willla, the incubator for female Tech entrepreneurship.
"The event industry is very competitive, especially for young female entrepreneurs. So I used my background in strategy consulting and the tools of Tech to rethink event planning," she explains.
Committed to the promotion of female entrepreneurship, Aurore has led the Boost'her workshop at HEC Entrepreneur, and regularly speaks at conferences. She is also a member of Comète, a private business club that connects women to boost their careers.
Her latest project is AftHER work, a group of ambitious women entrepreneurs that aims to create mutual support within the community and reveal the future inspiring women of tomorrow.
Acmé, the event agency for French unicorns, accelerates its growth and recruits new talent
France has become a land of innovative companies and has 26 unicorns this year (source). And this is just the beginning! In 2021, French startups broke all records in terms of fundraising (source) and they are now talking about them abroad.
However, they cannot rely on technology alone to perform. To last, to reinvent themselves and to continue to innovate, they need motivated and united employees, who will go beyond their daily tasks.
In this field where turnover is high and where teleworking can generate a lot of demotivation, especially after two years of pandemic, it is urgent to create cohesion between employees and to offer them moments of escape, emotion and lightness. A must to bring team members together and to give managers a boost.
However, in the world of Tech, "old school" team buildings are definitely obsolete. To make a lasting impression, you need to add a touch of the extraordinary and push the limits of the imagination.
It is precisely this ability to go beyond the expectations of its clients that has made the reputation of Acmé, the event management start-up. Renowned for its exceptional events, it has earned the trust of prestigious clients such as LVMH, JO 2024, BNP Paribas...
Today, driven by strong demand, the young company is expanding by recruiting new talent and daring to develop internationally.
Acmé, the agency that goes from digital to physical... and vice versa
In the age of telecommuting and isolation, how do you successfully unite teams and provide them withimmersive experiencesthat leave a lasting impression?
Acmé offers solutions to create extraordinary getaways in unusual places. This is the case of the Acmé House, a digital platform that connects people in a hybrid way (physical and digital).
Very innovative, since it allowed Acmé to obtain the French Tech grant from the BPI, the Acmé House makes it possible to explore the universe of the metaverse.
Aurore Abecassis, the founder, emphasizes:
The meta-verse can be a real source of well-being when there is a real strategic reflection upstream! It is thus possible to aggregate and solve HR issues as well as the acculturation of employees thanks to the world of Tech.
Moreover, several steps can be taken to raise awareness of this new technology, notably via experiences ranging from virtual reality to augmented reality, such as the Paris Ball, or the start-up Eva. Teams will gradually become familiar with this new concept
An intense recruitment campaign
Always on the lookout for new skills and promising talent, Acmé is recruiting a dozen employees :
Right-hand man to the CEO (internship);
Project Manager (CDI) ;
Ops Managers (CDI) ;
Business Developer (CDI) ;
Office Manager (Freelance) ...
Focus on two events realized in France for Ami Paris
To avoid turnover, companies are faced with a major challenge: to manage to disconnect employees from their work environment through collaborative events and retreats, within the same corporate culture.
This was particularly the case for Ami Paris, which was faced with rapid growth and the expansion of its teams. Alexandre Mattiussi, the company's director, therefore called on Acmé to create two exceptional events for managers and employees respectively.
The goal was to take them to a setting that was a complete break from their daily lives, around a theme that would allow them to disconnect and decompress. An enchanting universe that also had to be translated into concrete and inspiring activities for their future work.
And always with a guarantee of exceptional service, so that everyone can enjoy a premium experience that is resolutely out of the ordinary.
Acmé successfully met the challenge! These immersive experiences received a customer satisfaction rating of 10/10 and were immortalized by a professional photographer.
Offsite Manager: a dream getaway for 20 people in Normandy in April 2022
"From the time we left Paris with all the fanfare and karaoke to our final return, we lived in a wonderful Norman bubble. Thank you Acmé for finding us the right setting to be confident in the future." Alexandre Mattiussi, CEO
Objectives
Build a common vision for AMI's strategy;
Unite the management team around the company's issues;
To find oneself, with others, and with oneself, in an exotic place;
In connection with the identified theme, to create a feeling of lightness, surprise and aestheticism.
The idyllic setting
A magnificent 17th century chateau, standing alone in the middle of the Normandy countryside. Guests were able to stay in premium rooms in the style of the period, stroll through extensive 17th century gardens, and enjoy many exceptional amenities (spa with an indoor and outdoor pool, massage salon, etc.).
The activities
A departure on board a minivan with an "ice breaker" in the form of a karaoke animation;
Group brainstorming sessions to unite employees around AMI's strategic objectives;
A mixology course by the best barman in France;
A combination of animations by a pianist-singer and a close-up mentalist during a cocktail party;
A horseback ride on the beach to get away from it all;
A hot air balloon ride;
Chinese massages "Tui-Na";
Reconstruction of an aerial discotheque in the castle;
Local, fresh and organic meals prepared by a starred chef and served by an irreproachable butler...
Offsite Team: a dream stay for 200 people in the mountains
Objectives
Creating lasting memories;
Strengthen the ties between employees;
To find oneself, with others, and with oneself, in an exotic place;
In connection with the identified theme, promote team building through sports activities alternated with moments of relaxation.
The idyllic setting
At an altitude of 2,300 meters, the Club Med Resort Val Thorens Sensations is a contemporary refuge in the very highest mountains. Brightly lit thanks to its large windows, it is located in the best resort in the world, in the heart of the largest ski area in the world.
In this dream location, guests enjoyed premium rooms in contemporary style, a sublime view from the panoramic terrace, wellness facilities (spa with pool, massage salon) and fitness facilities (indoor climbing wall, ski course around the domain).
The activities
Paragliding flight session;
Descent on the largest sledding track in France;
A cardboard box with a member of the French Biathlon team;
Tyrolean traverse between two peaks at more than 60 m high;
Ski lessons for all levels so that everyone can enjoy the pleasures of the powder;
Snowshoeing ;
Evening under a teepee for a dinner with local colors in the heart of a white circus;
Illusionist and a pianist / singer to animate the meals.
The French unicorn agency goes international
With its solid know-how, Acmé does not hesitate to go beyond the borders of France.
The agency organized a Learning Expedition to the United States for the "Digital Innovation" delegation of one of its clients.
The goal was to make them discover the latest trends in Tech to identify the upcoming trends of the 2020 decade and understand the innovations stirring the different business sectors (Tech, music, cinema, media, etc.). By combining them with the client's business sector, they would emerge with a clear leadership position in the market.
To meet and exceed this challenge, Acmé headed to Austin, Texas to attend SXSW, a festival where the world's brightest minds gathered to discuss NFTs, metavers, Web3, video games and Generation Z.
A veritable new El Dorado of innovation, this little sister of Silicon Valley highlighted the best of the creative industries around the world for three days.
During this trip, the Acmé Dream Team activated its network and local contacts to ensure the most innovative experience possible:
Creation of an original thematization centered around the NFTs, the metaverse and the Web3 ;
Networking with the most fashionable French and international thought leaders of the moment;
Customized definition of conferences for our clients;
Accompaniment of customers during the festival by the WeAre delegation, the BPI and Business France;
Scouting and booking the most unique and relevant side events in Austin for the most complete immersive experience - ephemeral pop-up stores in the South Congress area (e.g. Chanel) Orange VR experience, Doodles NFT experience, Amazon House ;
Logistical support: booking of one of the most exclusive hotels in downtown Austin (a beautiful 18th century Romanesque building), reservation of the best tables in the most high-end specialty restaurants in Austin, personal assistants on site guarding the clients' seats in the waiting lines...