Harmony in the heart of the Agafay desert: BPIFrance seminar
BpiFrance, a major player in the field of public financial institutions, entrusted Acme with the mission of creating an unforgettable and immersive experience in the majestic Agafay desert, during a three-day, two-night One Team seminar.
Acme orchestrated this event in Morocco, a land of contrasts and discoveries, on the evocative theme of exploration.
The objective? To communicate the new strategy of the International Management and align the teams on the key elements of the new offer for entrepreneurs around the world. To do this, and coming from the four corners of the world, the team met in an exceptional setting outside the city between nature, tradition and modernity.
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When the invitations for the special event organized by Bpifrance were sent out, the atmosphere was electric. Each of the participants received a virtual ticket that instantly captivated their attention and aroused their curiosity. This exclusive invitation aroused a palpable feeling of excitement and anticipation among the guests, already transporting them into the anticipation of an unforgettable experience.
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Captivating activities such as quad biking and hiking in the dunes were the highlight of this adventure. The exclusive cocktail at the top of a dune, illuminated by torches, created an enchanting atmosphere, while the workshops and lively evenings strengthened the bonds between the participants. This seminar was not just a professional event, it was a true escape into the very essence of Bpifrance, leaving an indelible mark on the minds of all participants.
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Moments of sharing and learning strengthened the cohesion of Bpifrance's teams. This experience highlighted the diversity of their voices and brought them closer together, reinforcing their determination to work together towards a promising future.
A change of scenery
The stay began with a majestic arrival at one of the most beautiful resorts in the region, followed by a cocktail and a sumptuous dinner, offering participants an unforgettable introduction to Moroccan culture.
What's on the agenda? Lunch at Relais du Lac, a quad bike excursion through the desert... The highlight of this adventure was a hike in the dunes, followed by an exclusive cocktail at the top of one of them, where torches were lit to illuminate the evening and create a captivating atmosphere. Everything was designed to encourage conviviality among the participants, promote learning, and share collective values.
Emotions, motivation and renewal
The workshops, the dinner with karaoke, and the dance party were all key moments to promote the new strategy, stimulate the teams by strengthening their sense of belonging, and re-engage the teams after complex periods.
This seminar transcended the framework of a simple professional meeting; it proved to be a total immersion in the very essence of BpiFrance, acting as a catalyst for emotions and collective synergies that will leave a lasting impression on the minds of the participants.
Acme specializes in organizing exclusive events and extraordinary stays abroad. The agency stands out for its ability to design, imagine, and create meaningful events by revealing the authenticity of each company, to showcase the true nature of each one.
Client information
Bpifrance is the preferred partner of French companies. From seed funding to stock market listing, Bpifrance supports entrepreneurs at every stage of their development.
By offering financing, guarantees, innovation aid and equity investments, Bpifrance actively supports entrepreneurial projects. In addition, it plays a crucial role in the ecological and energy transition, innovation and internationalization of companies.
Thanks to its network of 50 regional locations, Bpifrance offers personalized support close to entrepreneurs, helping them achieve their sustainable growth ambitions.
Curious corner
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The aim was to introduce and align Bpifrance's international teams around the International Department's new strategy, in an exotic setting conducive to cohesion, inspiration and collective commitment.
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The Agafay desert perfectly embodies the values of exploration, surpassing oneself and connecting to the essential. This spectacular setting has created an environment conducive to reflection, sharing and emotion, far from the hustle and bustle of urban life.
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The seminar cleverly blended moments of relaxation (cocktails in the dunes, excursions), strategic workshops and festive evenings. Each moment was designed to reinforce team cohesion, arouse emotion and bring key messages to life in an immersive way.
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Acmé designed and orchestrated the event from A to Z: from scenography to logistics, including the creation of tailor-made highlights. The agency transformed the seminar into a memorable experience, in line with Bpifrance's culture and ambitions.
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Yes, the "Candle Boost" experience was designed to be adaptable and replicated in five international markets, enabling a cosmopolitan clientele to discover French art de vivre and immerse themselves in the refined world of Diptyque. This made it possible to reach a wide audience while preserving the intimacy and luxury of the event.