Jo Malone London – Fun & Games, an immersive dinner in Paris
For the holiday season, Jo Malone London entrusted Acmé with designing an immersive Christmas dinner, conceived as a sensory and playful interlude. Inspired by the brand's latest campaign, Fun & Games, this Parisian evening brought together 40 content creators for a bold, playful, and truly memorable experience in a fully decorated Haussmann-style apartment.
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To build anticipation and spark curiosity around this exclusive event, the experience was designed as a confidential gathering, reserved for a select few hand-picked guests. From the moment it was announced, the Fun & Games universe was revealed in subtle touches: visual clues, the promise of unexpected interactions, and nods to the Jo Malone London DNA. A mechanism of desire and anticipation, reinforced by the immersive and intimate nature of the venue.
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Acmé designed and orchestrated a comprehensive experience, transforming an elegant Haussmann-style salon into a sensory playground. From the entrance to the most unexpected spaces, every detail was carefully thought out to immerse guests in the world of Jo Malone London, combining Parisian elegance with a playful spirit. The welcome, punctuated by the distribution of personalized cards and tokens, immediately set the tone for an evening where playfulness became the common language.
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Beyond the evening itself, the event generated significant buzz thanks to the wealth of content created on site. The gaming tables, run by two professional croupiers, encouraged conversation, laughter, and the capture of spontaneous moments, which were widely shared on social media. It was an experience designed to be enjoyed in the moment, but also to have a lasting impact.
A Parisian apartment as a playground
The location chosen was a Haussmann-style salon with typical Parisian charm, providing the ideal setting for total immersion. The apartment was completely customized and transformed from room to room: from the Christmas tree installed outside to the bathroom areas, each zone contributed to the overall experience.
The playful yet high-quality scenography combined elegance, graphic details, and references to the world of Fun & Games. It was a sophisticated setting, designed to surprise without ever losing the sense of chic that is unique to Jo Malone London.
A signature dinner table, combining elegance and playfulness
The focal point of the evening, the dinner table was designed as a true work of art. A personalized table runner featuring the Jo Malone London logo and mirrored checkerboard pattern from the brand's guidelines tied the whole ensemble together. Delicate and harmonious floral arrangements enhanced the setting, creating a table worthy of the high standards expected.
On the culinary side, chef Chloé Charles created a tailor-made menu that echoed the world of the game with subtle references, particularly to the checkerboard pattern. Signature cocktails, specially created for the occasion, rounded off this sensory experience, which was particularly appreciated by the guests.
Gaming as a vehicle for emotion and connection
Throughout the evening, content creators were invited to become part of the experience. High-end gaming tables, olfactory animations, and participatory mechanical activities punctuated the dinner, encouraging conversation and moments of camaraderie.
Speeches, a raffle, and a magician's performance punctuated the evening, bringing surprise, emotion, and shared laughter. At the end of the evening, the Wheel of Fortune distributed 50 prizes, giving each guest a memorable souvenir of the holiday season.
Client information
Jo Malone London is an iconic British perfume house, renowned for its refined fragrances and its elegant, bold and unique universe. Combining expertise, creativity and attention to detail, the brand stands out for its unique sensory approach and its ability to reinvent the codes of contemporary luxury.
Curious corner
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Create an immersive and consistent experience that will leave a lasting impression while echoing the latest Fun & Games campaign, and strengthen guests' emotional attachment to the brand.
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This venue offered an intimate and elegant setting, ideal for complete immersion and total personalization of the experience, perfectly in line with the refined DNA of Jo Malone London.
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Thanks to revamped games, interactive activities, gaming tables staffed by croupiers, and live performances, guests were fully involved in the evening's events.
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Chef Chloé Charles' tailor-made culinary offerings, paired with signature cocktails, enhanced the sensory and immersive dimension of the experience.