Summit Experience: The ultimate customer experience event
AB Tasty is a French start-up considered one of the jewels of the 21st century. A global leader in customer experience feature management, the company called on us to organize its annual Experience Summit convention. We gave special thought to an event that would encourage meetings and exchanges.
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This Experience Summit is an opportunity for investors, start-ups, and large groups to meet. It was impossible to miss this day, so we took care of sending invitations and reminders around the theme of artificial intelligence, designed specifically for AB Tasty. In addition to all the organization and logistical planning, we produced a video teaser and various communication assets that gave an advance preview of the event.
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For the second edition of the Expérience Summit, the Gaîté Lyrique, a post-internet culture and historic Parisian establishment, hosted round tables and conferences. It is an emblematic and majestic place in Paris, ideal for such an event. This day was rich in learning about new technologies and in particular artificial intelligence. The expected synergy emerged from the effervescence of the exchanges and conferences.
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Participants left with their minds full of images of the venues completely redesigned for the occasion. They also retained contacts and innovative ideas thanks to the many meetings made possible during this day.
A conference day on technological trends
AB Tasty, the leader in customer experience, contacted us to organize the second edition of the Experience Summit (formerly Conversion Summit), a day of conferences on hot topics in technological trends, User Experience, and this year, artificial intelligence. More than 20 inspiring sessions were organized to fill the day with opinion leaders, clients, and renowned partners such as Renault, L’Oréal, SNCF, Boursorama, Contentsquare, Mixpanel, Big Commerce, Sephora, Heineken, Groupon, Carrefour, Fenty, Citroën, Panasonic, and Kenzo, as well as SMEs, start-ups, and unicorns. In total, nearly 400 decision-makers were brought together to structure the event around the three historical tracks of the Conversion Summit: Think, Act and Share around workshops, round tables, conferences, and keynotes. This major event was therefore an opportunity for many companies and partners to work together to create and envision the future of customer experience.
A place between tradition and modernity: the Gaité Lyrique
We decided to organize our event at the Théâtre de la Gaîté Lyrique. To give a little background, the Parisian Theater was moved in 1862, during the works carried out by Baron Haussmann, from the Boulevard du Temple to 3 bis rue Papin. This emblematic cultural establishment of the city of Paris is today a place at the crossroads of the arts, bringing together media, technologies, R&D and societal issues, and highlights trends and tech 3.0 achievements. A place of discovery and exchange, it is also a place of celebration, creativity and sharing: it wonderfully blends the richness and beauty of French architecture with the modernity of a new generation in motion.
From 8:30 a.m., the doors of the Gaité Lyrique opened to welcome speakers and participants. In total, more than 400 people came to the venue and discovered, in the first hour, the three floors of the Gaité Lyrique, which we had entirely privatized and fitted out for the occasion with several themed spaces dedicated to exchanges and conferences. Of note: the highlight of this unique venue was undoubtedly the large immersive auditorium, decorated by us in AB Tasty colors, allowing participants to live a unique experience and be immersed in the world of customer experience.
A rich and complete program
Upon arrival, participants and speakers were greeted with breakfast, during which they were able to discover the premises and familiarize themselves with the inspiring spaces designed just for them. To start the day, an opening Keynote was led by Hugo Simon and Yasmin Kouchouk, who then gave way to a wide range of networking events, punctuated by some twenty conferences by international customer experience experts, round tables, testimonials, and workshops.
To immortalize every moment of the event, every meeting between the participants and the sponsors, we had our videographer, Anatole, come. In addition to the aftermovie he created, the participants were able to keep a more personal memory of the event thanks to the photobooth that we had installed for the occasion.
To conclude this day full of exchanges, the participants were invited to join the historic foyer for a VIP cocktail reception served by the Acme Paris teams and animated by a DJ set, which managed to bring a festive atmosphere to galvanize this unique moment.
Major players from all sectors
During this day rich in discussions on technological trends and artificial intelligence, renowned speakers followed one another to present the challenges of customer experience, but also to lead strategic workshops, case studies, as well as testimonials aimed at strengthening the approach to optimizing the customer journey.
Alix de Sagazan and Rémi Aubert, founders of AB Tasty, surrounded themselves with major players in the French industry, who took turns speaking and leading conferences, workshops, and round tables throughout the day. AB Tasty was notably able to count on the presence of the Seb Group thanks to François Mayor, Head of Direct to Consumer EMEA, and his conference "Strengthening its multi-channel approach through digital" but also on Macif via the feedback "Improving the online customer experience through data" from Antoine Wintrebert, Head of Digital Marketing. Participants were also able to attend speeches by national decision-makers from groups such as SNCF Connect, Disneyland Paris, BNPParibas, ClubMed, or even LVMH and many others.
A result that meets our ambitions
The feedback we received during the event and the following day illustrated the NPS of 9.8/10 that we obtained:
"A very nice event with exciting lectures. I recommend 100%."
"The communication, the location, the food... Everything was perfect! I have nothing to complain about."
"Thank you to the entire Acme team for organizing such a quality event that transported us out of time!"
"I met some great people. This event opened up a lot of opportunities for me in the French Tech world. Bravo to AB Tasty and Acmé!"
Client information
AB Tasty is a French solution that optimizes the user experience and increases the conversion rate on its site through experimentation, personalization and engagement. Created in 2008 by Alix de Sagazan, the tool allows the implementation of A/B tests, multi-page tests and multi-varied tests. Thanks to an intuitive editor, it is possible to launch tests in a few clicks without having any knowledge of code. AB Tasty also integrates with more than 80 tools such as Tealium, Segment, Amplitude, Salesforce or Mixpanel, which allow reference to other data for more advanced segmentation. Regarding engagement, a library of customizable widgets is available to launch actions on its site at key moments during user navigation. For example, you can set up a promotional pop-up when a visitor is on a specific product page. Regarding statistics, AB Tasty offers reports that instantly report data as soon as a visitor arrives on your site. It is also possible to perform session recordings and launch NPS (Net Promoter Score) surveys to assess customer satisfaction. There are 3 plans with different levels of personalization and testing, the prices are not specified but you can request a personalized demo according to your needs.
Curious corner
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The Experience Summit is AB Tasty's annual event dedicated to thecustomer experience. Its aim is to bring together experts, customers, partners and opinion leaders to discuss technological trends,UX and, this year,artificial intelligence. The event is designed to encourage meetings, the sharing of experience and strategic thinking.
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The summit took place at the Gaîté Lyrique, a Parisian venue combining historical heritage and modern technology. It's an emblematic cultural space that perfectly reflects the event's DNA: innovation, creativity and exchange. The venue was entirely privatized and redesigned for the occasion, offering three fitted-out floors, including an immersive auditorium in the AB Tasty colors.
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The day was structured around more than 20 sessions: keynotes, conferences, workshops, round tables and networking events. Prestigious speakers from Renault, L'Oréal, Carrefour, Disney, BNP Paribas and LVMH shared their expertise. The day concluded with a VIP cocktail party and DJ set, for a festive and relaxed atmosphere.
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The event was organized by Acmé Paris, in close collaboration with AB Tasty founders Alix de Sagazan and Rémi Aubert. The event was a complete success: smooth organization, an inspiring atmosphere and an exceptional NPS (Net Promoter Score) of 9.8/10, illustrating the unanimous satisfaction of participants.
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The Summit Experience has become a key event for French Tech, bringing together the major players in digital transformation. It creates synergies, shares innovations andstimulates collaboration around the optimization of the user experience, a strategic issue for businesses today.