Summit Experience: THE meeting place for customer experience
AB Tasty is a French start-up considered one of the nuggets of the 21st century. As the world leader in customer experience feature management, the company called on us to organize its annual Experience Summit convention. We specifically thought about an event that would encourage meetings and exchanges.
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This Experience Summit is an opportunity for investors, start-ups and large corporations to meet. Impossible to miss this day, we were in charge of sending invitations and reminders around the theme of artificial intelligence, especially designed for AB Tasty. In addition to all the organization and logistics planning, we produced a video teaser and various communication assets that gave an early preview of the event.
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For the second edition of the Experience Summit, the Gaîté Lyrique, a post internet culture and historical Parisian establishment, hosted round tables and conferences. It is an emblematic and majestic place in Paris, ideal for such an event. This day was rich in learning about new technologies and in particular artificial intelligence. The expected synergy came out of the effervescence of the exchanges and conferences.
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The participants came out with their minds full of images of the places completely redesigned for the occasion. They also kept contacts and innovative ideas thanks to the numerous meetings allowed during this day.
A day of conferences on technological trends
AB Tasty, the leader in customer experience, contacted us to organize the second edition of the Experience Summit (formerly Conversion Summit), a day of conferences on the hot topics of technology trends, User Experience or even this year on artificial intelligence. More than 20 inspiring sessions were organized to occupy this day with opinion leaders, customers and renowned partners such as Renault, L'Oréal, SNCF, Boursorama, Contentsquare, Mixpanel, Big Commerce, Sephora, Heineken, Groupon, Carrefour, Fenty, Citroën, Panasonic and Kenzo, as well as small and medium-sized businesses, start-ups and unicorns. In total, nearly 400 decision-makers were gathered, to articulate the event around the three historical tracks of the Conversion Summit: Think, Act and Share around workshops, round tables, conferences and keynotes. This major event was an opportunity for many companies and partners to work together to create and envision the future of the customer experience.
A place between tradition and modernity: the Gaité Lyrique
It is at the Théâtre de la Gaîté Lyrique that we decided to organize our event. To make a little history, the Parisian theater was moved in 1862, during the works carried out by Baron Haussmann, from the boulevard du Temple to 3 bis rue Papin. This emblematic cultural establishment of the city of Paris is today a place at the crossroads of the arts bringing together media, technology, R&D and societal issues, and highlights trends and tech 3.0 achievements. A place of discovery and exchange, it is also a place of celebration, creativity and sharing: it wonderfully blends the richness and beauty of French architecture with the modernity of a new generation on the move.
At 8:30 am, the doors of the Gaité Lyrique opened to welcome the speakers and participants. In total, more than 400 people came and discovered the three floors of the Gaité Lyrique that we had entirely privatized and arranged for the occasion with several themed spaces dedicated to exchanges and conferences. The highlight of this unique venue was undoubtedly the large immersive auditorium, decorated by us in the colors of AB Tasty, allowing participants to live a unique experience and be immersed in the world of customer experience.
A rich and complete program
Upon arrival, participants and speakers were welcomed with a breakfast, during which they were able to discover the premises and appropriate the inspiring spaces designed just for them. To start the day, an opening keynote was animated by Hugo Simon and Yasmin Kouchouk, which then gave way to a wide range of networking events, punctuated by some 20 conferences from international customer experience experts, round tables, testimonials and workshops.
To immortalize every moment of the event, every meeting between the participants and the sponsors, we had brought in our videographer, Anatole. In addition to the aftermovie he created, the participants were able to keep a more personal souvenir of the event thanks to the photobooth we had installed for the occasion.
To close this day rich in exchanges, the participants were invited to join the historical foyer for a VIP cocktail served by the Acmé Paris teams and animated by a DJ set that managed to bring a festive atmosphere to galvanize this unique moment.
Major players in all sectors
During this day rich in exchanges on technological trends and artificial intelligence, renowned speakers presented the challenges of the customer experience but also conducted strategic workshops, case studies, and testimonials to strengthen the approach to optimize the customer journey.
Alix de Sagazan and Rémi Aubert, founders of AB Tasty, were surrounded by major players in the French industry, who took turns to speak and lead conferences, workshops and round tables throughout the day. AB Tasty was able to count on the presence of the Seb Group thanks to François Mayor, Head of Direct to Consumer EMEA, and his conference on "Strengthening your multi-channel approach through digital", as well as Macif via Antoine Wintrebert's feedback on "Improving the online customer experience through data". Participants were also able to attend speeches by national decision-makers from groups such as SNCF Connect, Disneyland Paris, BNPParibas, ClubMed, LVMH and many others.
A result in line with our ambitions
The feedback we got at the event and the next day illustrated the 9.8/10 NPS we achieved:
"A very nice event with exciting lectures. I recommend 100%."
"The communication, the location, the food... Everything was perfect! I have nothing to complain about."
"Thank you to the entire Acme team for organizing such a quality event that transported us out of time!"
"I met some great people. This event opened up a lot of opportunities for me in the French Tech world. Bravo to AB Tasty and Acmé!"
Customer information
AB Tasty is a French solution that allows to optimize the user experience and increase the conversion rate on one's website through experimentation, personalization and engagement. Created in 2008 by Alix de Sagazan, the tool allows the implementation of A/B tests, multi-page tests and multi-varied tests. Thanks to an intuitive editor, it is possible to launch tests in a few clicks without having any knowledge of code. AB Tasty also integrates with more than 80 tools such as Tealium, Segment, Amplitude, Salesforce or Mixpanel, which allow to refer to other data for further segmentation. Regarding engagement, a library of customizable widgets is available in order to launch actions on your site at key moments during users' navigation. For example, you can set up a pop-up promotion when a visitor is on a specific product page. Regarding statistics, AB Tasty offers reports that bring back data instantly as soon as a visitor arrives on your site. It is also possible to perform session recordings and to launch NPS (Net Promoter Score) surveys in order to evaluate customer satisfaction. There are 3 plans with different levels of customization and testing, pricing is not specified but you can request a custom demo based on your needs.