THE BHV / MARSH
Celebrating 165 years of BHV
BHV is an iconic store of the Galeries Lafayette group. To celebrate the 165 years of existence of the Bazar de l'Hôtel de Ville, they called on us. An unforgettable seminar in the green was thus organized in small committee for one of the moments rich in emotions.
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We wanted to make this seminar a moment out of time, outside of Paris and in a green setting. The objective was to arouse the participants' envy by sending them invitations in country colors, giving them a foretaste of the moment they were about to experience.
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A festive and instructive seminar was organized to celebrate this anniversary. We wanted this event to be both memorable and intimate for the members of the Comex. We were in charge of finding the place and the activities that won over the entire management team. An enchanted parenthesis was opened to them in a painting of Claude Monet, elegant suites and a swimming pool overlooking the Seine. Spa and massages were on the agenda, as well as a visit to the Château de la Roche-Guyon on the first day. The second day focused on motivation and work.
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The participants were won over by the conviviality of the time spent together and the team cohesion that emerged. The activities allowed the teams to relax and to experience great human moments. A real success considering the NPS of 9.9/10!
A dream getaway for the historic brand
To celebrate its 165th anniversary, BHV/Marais offered the members of its executive committee an escape to a wonderful castle.
The main objective of this event was to strengthen the Comex teams and to share future perspectives in order to best approach the year 2022. The idea was to leave the hustle and bustle of the capital behind and immerse ourselves in the French Vexin regional nature park and enjoy a fabulous stay rich in nature and history.
An instructive and festive seminar in small group for the 12 members of the BHV Comex was also a source of sharing for the participants. Exchanging on professional topics had never been so soothing.
An invigorating setting, between history and modernity
To celebrate the anniversary of the legendary Parisian brand, the Château de La Roche-Guyon seemed like the perfect option, combining history and modernity in a green setting. Inspired by the models of Versailles and Chantilly, it is located one hour from Paris, between Vétheuil and Giverny. This elegant place with its various architectural styles from the Middle Ages and the Renaissance has been able to amaze its guests with its Grand Salon, its singular tapestries or its Petit Théâtre.
Once frequented by famous men such as Victor Hugo, Lamartine or Montalembert, this castle has fascinated the French over the years. For those who are looking for more relaxation and enjoy a natural and quiet setting, the castle also offers a 600 m2 spa and a swimming pool overlooking the meandering Seine River.
To top it all off, visitors witnessed some beautiful scenery during their stay: the Alboretum of La Roche-Guyon, the historic streets of this village considered one of the most beautiful in France, and its lovely Potager-Fruitier. At the table, Comex members enjoyed a restaurant with a 360° view of the surroundings.
A rich and relaxing program in an idyllic setting
The guests visited the magnificent Château de la Roche-Guyon where they were able to discover this jewel of northern France. This wonderful fortress provided many reactions of wonder.
After this moment of discovery came the moment of relaxation: it was time to meet in the immense SPA. The lucky ones enjoyed relaxing massages to complete the experience.
The guests then enjoyed a meal in a wonderful restaurant where they discussed various topics in a relaxed atmosphere. Nothing better than to finalize this first day with an evening of dancing and entertainment in the colors of the BHV. Without forgetting the final bouquet: a huge cake was served to all the guests to celebrate the anniversary of the inauguration of the BHV with dignity. 165 years of history after all!
The second day of the stay was more focused on motivation, reflection and work, and was able to weld all participants around professional topics. As a special guest, a facilitator led the brainstorming and ideation sessions in which all the guests participated.
The result: an enriching and immersive experience!
The participants of the stay defined this escapade as a beautiful and constructive interlude from a professional and human point of view.
Guest satisfaction was reflected in their ratings, including an NPS* of 9.9/10.
"Great transparency and concrete action plan, dense but not too long, efficient and useful, Spa and relaxation before the beginning of the seminar to relax everyone, very positive climate and team cohesion" - Human Resources Director of BHV
"I appreciated the visit to the Château, the moments of exchange and sharing in the evening and during the working day" - Financial Director of BHV
Customer information
A department store for all lifestyles, directed by Nicolas Houze, LE BHV MARAIS has been shining and inspiring Parisians for over 150 years. Every day, their teams imagine the unexpected: they capture the spirit of the times and use their talent to create enchantment. Their objective? To provide their customers with a new experience that is bold, connected, human and committed.
Today, the company is part of the Galeries Lafayette group, a 100% French and family-owned company with 16,000 employees, whose emblematic brands - Galeries Lafayette, LE BHV MARAIS, La Redoute, Eataly, Louis Pion, Galeries Lafayette Royal Quartz, Guérin Joaillerie and BazarChic - share the same ambition: to continue to develop a committed group, a leader in physical and digital retailing, with French roots and international influence.