UX Awards 2022
Contentsquare is a French unicorn that raised $600 million in Series F. It helps brands improve their online user experience. They called on us to organize the UX Awards 2022, which recognize the best digital achievements and digital creativity of tomorrow.
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We imagined the theme "Hello Summer", guaranteeing a relaxed atmosphere for this tech awards ceremony. Kiabi, Qonto, Carrefour, RTL, Aésio Mutuelle, Tagheuer, Ledger, and the Grand Est Regional Tourism Agency are the 8 winners who were rewarded for their innovation. They were selected from over 200 applications. We have implemented a communication plan designed specifically for the event. Numerous exchanges were facilitated thanks to the networking badges in the colors of the event.
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What could be better than the highest rooftop in Paris for this event for the future tech unicorns: the Montparnasse Tower, with its breathtaking view of all of Paris. The scenography took up the theme "Hello Summer" with a decoration worthy of the most beautiful beaches of the Mediterranean.
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The winners were photographed with their trophy and their team by a professional to immortalize this memory. They were able to take their trophy back to their company, a symbol of success and a source of motivation to continue their efforts. All participants also received an aftermovie that captured the highlights of the ceremony and the opening speeches.
An awards ceremony announcing the colors of summer
Contentsquare contacted us to organize its annual awards ceremony to elect its 20 winners in 8 key categories, all in a festive and summery atmosphere, bringing together the unicorn's clients and strengthening relationships with partners.
The speakers François-Xavier Canova (CEO and Head of the Speakers Bureau at Uprightly), Philippe Omer-Decugis (Head of Business France at Contentsquare), Pierre Nicolas Hurstel (CEO and co-founder of Arianee) and Quentin Leredde (Deputy Product and Audience Director at Le Monde) spoke to elect the aforementioned laureates in the highest privatizable space in Europe.
A place offering the most beautiful view of the Eiffel Tower
38 seconds. That's the time it takes to reach the space offering the most beautiful view of the Eiffel Tower: the 56th floor of the Montparnasse Tower... At 210m altitude, in the heart and above the city of lights, this vast reception room decorated with immense bay windows offers a 360° panorama of the whole of Paris and allows you to organize any type of event.
The splendid rooftop of the Montparnasse Tower, where the second part of the evening was planned, is simply the highest privatizable space in Europe. Acme aimed high, propelling spirits and desires beyond the clouds.
The perfect cocktail for a successful summer evening
To start the evening, the participants were welcomed with a glass of champagne: the winning ticket to enter the summer atmosphere that we had created for this event. To celebrate the arrival of summer, we opted for a summer scenography by arranging deckchairs, foutas, and beach balls in the lounge of Space 56 to transport the participants on vacation for an evening.
On the agenda for this evening, Contentsquare had planned its awards ceremony, the famous "UX Awards," which were won by companies such as Kiabi or Explore Grandest. The day after the event, the big winners were posting on Linkedin about how proud they were to have won the trophies:
“ Explore-grandest.com wins the award for best digital experience of a public site at the UX Awards! (…) Undoubtedly one of the most rewarding awards for the digital team that works daily on the platform “ Nicolas François, Digital Director at Agence Régionale du Tourisme Grand Est
“I am proud to announce that KIABI won 1st prize in the New Website category at the UX Awards organized by Contentsquare. This is a great recognition for all the teams who participated in this project” Damien Paniez, Lead Designer UX/UI at KIABI
"Yesterday, on the 56th floor of the Montparnasse Tower, Algar received the 3rd prize in the Content Strategy & Brand Image category at the Contentsquare UX Awards. A great reward for the crazy rebranding work we did with the Alasta studio and our team to go from Let me build to Algar ". Aurélien De Nunzio, CEO and founder of Algarformer Let me build
To continue the evening, Acme had imagined a cocktail reception composed of summer bites announcing the arrival of summer, accompanied by wines, summer cocktails and fruity desserts. To perfect this program, the final touch: a disco and festive atmosphere with a DJ set that mixed until the end of the night.
An evening that was a resounding success
With an NPS of 9.5/10, the event was a real success in the eyes of participants:
"A spectacular venue for this event, well done!"
"An event set up like clockwork".
In order to etch this award ceremony in people's minds, our photographer shared some 300 shots of the evening with Contentsquare, and our videographer created an aftermovie for the client so that everyone could keep a record of this memorable evening.
Client information
Contentsquare is the world leader in experience analytics, founded by Jonathan Cherki. Its objective is to provide all digital teams - and not just analysts - with the data allowing them to measure the impact of their actions on their user experience. Contentsquare thus allows brands to create better digital experiences on their websites, mobile and apps. Their Experience Analytics platform captures billions of mouse movements and mobile interactions, in order to analyze user journeys, identify friction points, measure the performance of content (texts, images, videos), and compare the impact of prices and the relevance of products. Contentsquare transforms this data into recommendations, which allow companies to prioritize their decisions and increase their conversion and turnover.
Curious corner
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The main aim of the UX Awards 2022 was to reward the best digital achievements and the digital creativity of tomorrow. The awards recognize companies that have delivered the best user experiences, and encourage innovation in the digital field.
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The ceremony took place on the 56th floor of the Tour Montparnasse, the highest privatizable space in Europe. The venue was chosen for its spectacular 360° view over Paris, including a panorama of the Eiffel Tower, and for its exclusive, elegant ambience, perfectly suited to a prestigious event.
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Among the winners of the UX Awards 2022 were companies such as Kiabi, which won the "New Website" award, and Explore Grandest, which took the prize for the best digital experience for a public site. These companies expressed their pride on social networks for the recognition of their digital teams.
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The event kicked off with a glass of champagne, creating a summery atmosphere, followed by the awards ceremony. After the trophy presentation, a cocktail reception was served, featuring summer bites, wines, summer cocktails and fruity desserts. The evening ended with a DJ set to keep the festive mood going well into the night.
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Participants expressed great satisfaction with an NPS of 9.5/10. They appreciated the spectacular venue, flawless organization and convivial atmosphere. Many guests praised the quality of the event, and photos and videos were shared so that everyone could relive this memorable evening.