The watchmaker's Provençal getaway
The Swiss haute horlogerie icon, an essential reference for elegance and avant-garde design, entrusted us with the design and execution of an exceptional stay to thank their sales staff and present their new products at a unique Sales Meeting.
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Acme chose to envelop Tag Heuer's clients in a visual universe centered around Christmas, while maintaining the DNA of the watch brand: a redesigned logo and the highlighting of a mascot inspired by Formula 1 drivers, cherished by brand aficionados. Throughout the preparations, Acme was committed to best meeting the specific needs of these prestigious clients and offering them the most immersive and personalized experience possible: a gamified and fun questionnaire, flawless logistics for all these VIPs, and a dedicated team to respond to requests 7/7.
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The guests were able to enjoy a timeless moment in a haven of Provençal greenery during an autumnal getaway punctuated by Wholesale Workshops, thrilling sports activities, and festive escapades within one of the region's most luxurious hotel complexes: Terre Blanche.
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We took care to facilitate the return to reality after this suspended moment in the heart of nature with small personalized touches designed to perpetuate the memories of this moment: beach towels and golf balls in Tag Heuer colors, photos & videos sent individually and gifting of wellness products from luxury brands including Acqua di Parma and LVMH. Luxury, premium and the unforgettable are in the details.
Extraordinary Keynote
Extraordinary Keynote
The objective was clear: to bring TAG Heuer partners together for a timeless and deeply unifying moment, to stimulate engagement by experiencing thrills during customized sporting sessions, and to present an exclusive preview of the house's new models and future deployment strategy.
We took up the challenge by creating an unprecedented immersive stay in the heart of Provence, an ideal region to disconnect and enjoy the mild autumn in an exceptional setting. Acme thinks of everything:
A complete change of scenery while ensuring comfort worthy of the greatest Parisian palaces
An environment conducive to intimate exchanges and strategic discussions
Discovering the PACA region during seamless excursions
A moment to come together during an epic evening, which will remain etched in memories in the heart of an estate with unparalleled character.
Magic in the heart of lavender fields
The magic took place within an exceptional estate: Terre Blanche, the largest golf resort in France, located between Cannes and Saint-Tropez.
This venue is ideal for enjoying the mild autumn weather, offering an exotic and warm setting that transported guests to a timeless moment. This bright, authentic and charming retreat promises an exceptional and unique view of the lavender and olive fields.
Guests were able to enjoy a spa with a swimming pool and a Club House located on the largest golf course in France.
A program specially designed for Tag Heuer
From all the capitals of Europe, heading to Nice where private drivers equipped with prestigious vehicles in TAG Heuer colors were waiting for the guests to accompany them to the Terre Blanche estate.
The first day was punctuated by a Provençal lunch, followed by a large opening plenary session led by the TAG Heuer management team. Afterwards, the assembly had the opportunity to discover the scents of the region during a private visit to the Musée des Fontaines Parfumées in Grasse, between lavender and rosemary, before joining the gardens for a cocktail dinner with champagne.
The second day began with a studious morning focusing on new products, including workshops presenting the retail strategy. In the afternoon, there was a burst of energy during a sports session with a choice of a karting competition on the track, an electric mountain bike ride, or a CrossFit session. To end the day in style, the festivities began, animated by a pianist, a singer, a DJ, and even a mixology workshop.
The last day was smoothly organized with a sunny lunch at the Club House before the first departures.
Feedback that marks the success of the evening
"A fantastic first experience that was very well organized considering the number of participants. Really BRAVO!
"I love what you do"
"Very happy to have lived it. It was a unique experience never done with everyone together. Well done!"
"A great opportunity to sit down with our partners and enjoy a friendly moment with them.
Client information
Since 1860, TAG Heuer has established itself as a pioneer in watchmaking, renowned for its technological innovations. Their dedication to the world of high-level sports, particularly motorsports, has anchored them in the creation of timekeeping instruments of unparalleled precision. This expertise is reflected in all of their collections. As an avant-garde of fine watchmaking, their keen sense of aesthetics has led them to iconic status.
Curious corner
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The aim was to create a unifying moment for TAG Heuer's business partners, immersing them in an immersive experience, while presenting the brand's new products and future strategy. The event was designed to strengthen ties with partners, while offering thrills and an exceptional setting for strategic exchanges.
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The event took place at the Domaine de Terre Blanche, located between Cannes and Saint-Tropez, in the heart of Provence. The venue was chosen for its unique and exotic setting, offering both luxurious comfort and Provencal authenticity, with a breathtaking view over fields of lavender and olive trees, creating the ideal atmosphere for convivial and strategic moments.
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The program included new product presentation sessions, excursions in the region such as a private tour of the Musée des Fontaines Parfumées in Grasse, and tailor-made sports activities such as go-karting, electric mountain biking and CrossFit. The closing evening featured a pianist, DJ and mixology workshop, creating a festive and memorable atmosphere.
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Feedback was extremely positive, with participants describing the event as fantastic, unique and very well organized. Many expressed their delight at being able to enjoy a memorable experience with their colleagues and partners in such an exceptional setting, underlining the convivial and strategic aspect of the meeting.
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Acmé conceived and orchestrated the entire event, taking care to create an immersive, tailor-made experience for participants. From the selection of the venue to the organization of activities and transport logistics, every detail was thought through to offer an unforgettable experience in perfect harmony with the TAG Heuer brand image, combining luxury, exclusivity and conviviality.