Check-In 2025: when 459 Alan marmots climb the peaks with Acmé
Welcome to "The Marmot Base Camp". No, it's not an Alpine rodent conservation center, but the setting for the Alan Check-In 2025 seminar.
Conceived, imagined and orchestrated by Acmé in the heights of the Italian Alps, this gathering brought together almost 500 Alaners in a resourcing, dynamic and immersive atmosphere: Club Med de Pragelato Sestrière.
Three days of adventure, reflection, collective emotion and good humor, where each participant became the hero of a unique experience.
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Even before setting foot in Sestrière, the Alaners had already embarked on their adventure. Thanks to in-house communication by Acmé, the seminar began... at D-45.
It all starts with a fun questionnaire to discover your "groundhog profile": Explorer, Geeky, Caring, Creative or Sporty. A first touch of mystery that unites the teams even before the start.
With 30 days to go, the location was revealed: Club Med de Pragelato, nestled in the Italian Alps. It was enough to trigger an avalanche of excitement.
At D-20, the program arrives, cleverly punctuated with blurred lines ("surprise activity", "secret animation")... enough to make curiosity soar.
And in the final days? Groundhog-style teasing: surprises, vagueness and zero spoilers. The result: 459 feverish employees, positive tension in the air, and just one desire: hurry up, let's get there!
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A real highlight of the seminar, the AHA plenary was the pinnacle of the Alan experience. More than a highlight, it was a moment of collective reconnection for a fully remote company, where seeing each other "in real life" becomes rare... and precious.
To give this moment its full force, Acmé imagined an immersive scenography, in the image of Alan culture: warm, uncluttered, deeply human. A space designed to gather, listen and vibrate together.
And because being Alaner also means knowing how to be hybrid, the plenary session was broadcast live to include every employee, wherever they were. A unifying interlude, where the whole team found itself united: on stage, in the room, or behind a screen.
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An event like Check-In 2025 doesn't stop when the last bus leaves. It continues to shine.
Acmé had it all planned: photo and video content, portraits, aftermovie... Memories to relive and share, captured with the care of a National Geographic documentary on the secret life of corporate groundhogs.
Handed out on arrival, the Alan fleeces became the unofficial uniform of the stay, but also afterwards. Just like the stickers won during the races, which became badges of collective pride.
A successful event leaves its mark. This one sowed lasting memories, anchored in everyday life.
The mission: to create a seminar on a par with... the highest Alpine peaks
Alan never does things by halves. When it comes to bringing together nearly 500 employees from 7 different countries, you need more than a simple welcome buffet and a few PowerPoint slides. You need a strong concept, impeccable logistics, and above all an immersive experience that embodies the Alan culture: benevolence, high standards, boldness... and a dash of mischief.
Acmé rose to the challenge with a large-scale operation, thought out down to the smallest detail, from the naming of the spaces ("The Summit Hub", "The Den of the Marmots", "The Trattoria of the Tribe") to the scenography inspired by nature and frugality. The result: an alpine village transformed into a veritable refuge in Alan's image, where the digital marmots were able to hibernate as a team... but in a very active way.
"The Ascent of the Marmots: a collaborative adventure
Seminar theme? " The Ascent of the Marmots. A spun metaphor that tells the story of a colony of ambitious marmots, ready to climb symbolic peaks: those of leadership, teamwork and innovation. In short: a storytelling as poetic as it is engaging, perfectly aligned with the brand's DNA.
Each Alaner was given his or her "groundhog type" - Explorer, Creative, Geeky, Caring or Sporty - defined on the basis of a personality questionnaire. The result is a bonding experience that encourages identification. This plush version of MBTI transformed participants into real characters in a mountain epic.
XXL escape game: Dean Marmot's Treasure
Among the highlights: "Dean Marmot's Treasure", a custom-designed escape game for 60 teams, i.e. 500 participants simultaneously. Objective: solve the riddles left by the late Dean Marmot, the village's revered mascot, to find his treasure.
A logistical feat, but above all an ultra-fun and unifying experience. In concrete terms :
4 fun tests (logic, skill, collaboration, village exploration)
20 game masters
A world scripted down to the smallest detail (Dean portraits, hidden codes, sticker hunts)
Challenges that have turned the Alaners into Marmot trail experts
A life-size game where every profile could express itself, where every groundhog had a role to play - even the most reserved.
A rich, creative and well-oiled program
Highly participative events
From the boxing ring to the bingo workshop, from aquagym sessions to sunset cocktails and mountain Olympics: everything has been designed so that everyone can find their place, whatever their comfort zone.
Special mention for :
Bingo Night, hosted with humor and (much) enthusiasm by iconic drag queens Rose and Punani.
Alaners Got Talent, an open stage that revealed unexpected (and unforgettable) talent. Choreography, singing, stand-up... and a standing ovation.
The party night, where even at 3.30am, the CEO was still dancing with over 50 Alaners.
The AHA moment: a plenary unlike any other
The seminar also featured the traditional All Hands Alan (AHA), a strategic and inspiring plenary session. But there were no cold rooms or long PowerPoint presentations here:
a stage dressed in wood and plants,
warm, natural furnishings,
and, of course, the Alan mascot for animation.
The highlight of the session: a Q&A with Hillary Gerardia top-level sportswoman, mountain athlete and renowned skyrunner. An inspiring encounter to illustrate and embody, around the notions of endurance, commitment and surpassing oneself, the challenges facing the company, and in particular that of international expansion.
And because Alan is a fully remote company, the plenary session was conceived in a hybrid format, broadcast live to enable all employees, whether on site or at a distance, to experience the moment together. A fluid and inclusive hybridization, perfectly in line with the brand's DNA.
Behind the magic, meticulous organization
Behind the scenes, 141 routes orchestrated for 459 groundhogs, 7 departure countries, 0 hitches. Everything had been planned: personalized welcome, multilingual signage, real-time contingency management.
The Acmé team on site was present at all times, responsive, attentive... and smiling (even in the snow).
Every activity, every space, every moment has been designed to facilitate cohesion, stimulate creativity and encourage spontaneous exchange.
What will we remember? More than a seminar, a corporate adventure
Check-In 2025 wasn't just a seminar. It was a collective ascent, a human adventure, a moment of reconnection. A condensed version of what a corporate event can be when you combine :
A strong vision (chez Alan)
Expert, creative design (at Acmé)
Rigorous, joyful execution (by all)
Acmé doesn't just create events, it designs totemic experiences, capable of transforming a team into a tribe, and a brand into a movement.
Alan is a pioneering French health insurance company, founded in 2016. With a clear mission: to enable everyone to live a healthier, more serene life, Alan has set itself apart with its simple, transparent and deeply human approach to social protection.
Its corporate culture, based on benevolence, autonomy and intelligent frugality, inspires thousands of other organizations. Alan doesn't just recruit talent: it unites them around a project for society. And that's exactly what Check-In 2025 illustrated.
Client information
Curious corner
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Organizing a corporate retreat in the mountains means offering a change of scenery, conducive to disconnecting from everyday life and reconnecting with colleagues. In Alan's case, this enabled us to bring together nearly 500 full remote employees in an immersive, stimulating and unifying environment.
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A team-building escape game is an excellent way to strengthen team spirit, reveal talents and enhance cooperation. For Alan, the "Dean Marmot's Treasure" escape game mobilized 60 teams simultaneously, creating an unforgettable playful and collaborative dynamic.
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Acmé imagined an original corporate event based on a strong storytelling ("The Ascent of the Marmots"), an immersive scenography, and a tailor-made program. The aim: to reflect Alan's corporate culture while promoting cohesion.
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Thanks to a hybrid plenary session, broadcast live, Alan was able to include all employees who were not physically present. An ideal solution for a fully remote company, guaranteeing a strong sense of belonging despite the distance.
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To prolong the effect of the event, Acmé set up a "halo" system: content to share (videos, portraits, aftermovies), symbolic objects such as Alan fleeces or event stickers, and visual souvenirs with high emotional value. An ideal approach for anchoring the experience in everyday life.