Chanel's summer odyssey
The return to work has never been so glamorous and sunny as with Chanel. The challenge was to transform their workspace into a place that instills summer and vacation while preserving the brand's DNA to transport guests.
The "Summer Odyssey" evening was designed to transport guests to a world where summer never ends. The challenge was to create an atmosphere that evokes the holidays while celebrating the elegance and sophistication of Chanel. Inspired by Gabrielle Chanel's iconic vacation home La Pausa on the French Riviera, Acme revived the timeless atmosphere of this place dear to the brand, offering an exceptional experience to all participants.
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When Chanel announced its "Odyssée Estivale" event, excitement was at its peak. The digital invitation played a key role in immersing the guests in the atmosphere of this extraordinary evening. The guests received an invitation that aroused their curiosity and their desire to participate in a unique experience.
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The evening was more than just an event. It was an immersive experience that transported guests into an unforgettable summer interlude. Captivating tastings of Mediterranean products, an atmosphere worthy of Provence and magical scenography created a common thread throughout the evening. The guests were immersed in a world of refinement, elegance and dreams.
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Photobooths were set up to allow guests to take photos and create visual memories of this extraordinary evening. These photos became tangible testimonies of the event, allowing everyone to relive the magic of Chanel's summer odyssey at any time.
A Sensory Journey: The Scents of Provence
The central element of this summer odyssey was the recreation of a life-size Provençal market. Guests were enveloped in a whirlwind of enchanting scents of lavender and olives, scents that transported everyone to the fragrant fields of Provence.
The song of the cicadas added an authentic touch, creating an enveloping atmosphere, while the pastis tasting, orchestrated by producers from the South, offered a gourmet moment.
An Enchanting Scenography: The Underwater World
The evening then metamorphosed into a magical underwater world, illuminating the night with enchanting colors. The immersive scenography, designed by Acme, transported guests to a marine world where every corner of the venue had its own story to tell. The event thus created a unique atmosphere, where the elegance of Chanel merged with the magic of the Mediterranean.
Creativity in Action: DIY Workshops and Artistic Talent
Participants also had the opportunity to unleash their creativity during a DIY workshop to design lavender sachets, creating precious scented memories of the evening. Music added an artistic dimension, with a talented pianist-singer followed by a DJ set that transformed the atmosphere into an effervescent dance floor.
An Unforgettable Evening
It was not just an evening; it was a dreamlike moment, a magical summer interlude that left an indelible mark on the memories of all participants. The Chanel evening was more than just an event; it was an odyssey that married the grace of fashion with the soul of the Mediterranean. For Chanel Europe, this evening marks the beginning of a new season imbued with excellence and dreams, a season where every moment is an invitation to wonder.
Client information
Chanel embodies Parisian refinement at its peak. Founded in Paris, the brand is the result of boundless creativity. Today, it is a fashion icon led by passionate people trained in the heart of renowned houses around the world.
Chanel evokes elegance, innovation, and sophistication. It draws its inspiration from the fashion capital, Paris, but its influence extends far beyond this city. The brand's authentic and convivial approach captures the essence of Parisian nonchalance, a subtle balance between chic and casual.
Rooted in Parisian tradition, Chanel is an embodiment of timeless style and creativity, constantly redefining the codes of fashion.
Curious corner
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L'objectif était de créer une ambiance estivale inoubliable tout en restant fidèle à l'ADN de la marque. La soirée avait pour but de transporter les invités dans un univers où l'été ne se termine jamais, tout en célébrant l'élégance et la sophistication de Chanel, inspirée par la maison de vacances La Pausa de Gabrielle Chanel sur la Côte d’Azur.
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L'événement a été divisé en deux parties distinctes : un marché provençal récréant l’atmosphère de la région avec des senteurs de lavande et d’olives, suivi d’un univers sous-marin féérique. Cette scénographie immersive a permis de fusionner l'élégance intemporelle de Chanel avec la magie de la Méditerranée, créant ainsi une expérience sensorielle unique pour les invités.
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Les invités ont pu participer à des ateliers DIY de conception de sachets de lavande, créant ainsi des souvenirs parfumés de l’événement. En outre, la soirée a été animée par un pianiste-chanteur et un DJ set, transformant l’ambiance en une piste de danse où les convives ont pu exprimer leur créativité tout en profitant d’une atmosphère festive.
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La scénographie a combiné des éléments naturels et féériques : un marché provençal grandeur nature avec des senteurs typiques de la région, suivi d’un univers sous-marin magique. Des éclairages enchanteurs et des décors captivants ont transporté les participants dans un autre monde, tout en restant fidèles à l’élégance de la marque.
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L'événement a été perçu comme un moment exceptionnel, une parenthèse estivale magique qui a marqué les mémoires des participants. Il a permis de vivre une expérience sensorielle et créative unique, renforçant l'image de Chanel en tant que marque synonyme de rêve, de raffinement et d’innovation. Les invités ont quitté l'événement avec des souvenirs inoubliables et une nouvelle vision de l'élégance Chanel.