For its RGM (Restaurant General Manager) 2025 convention, KFC is transforming its annual event into a veritable festival: the KFC Iconic Festival. Conceived as a total immersion in the world of music and collective performance, the event celebrates the boldness, unity and elevation of the entire KFC community. With Acmé as conductor, this unique experience blends concert-inspired scenography, shared emotions and unifying energy, making KFC the headliner of an iconic and unforgettable moment.
KFC Iconic Festival: a thrilling experience
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Invitations circulate like concert tickets. Everyone receives their VIP pass, their golden bracelet, and already the chatter is starting: "Are you going to be there too? You can feel the impatience building. The KFC community is gearing up for its own festival, and everyone wants to be part of it.
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The sand beneath our feet, the lake as our horizon, the stage illuminated by the Awards and the fireworks. The music beats, the applause resounds, and the collective energy reaches its peak. At this very moment, KFC becomes the headliner of a legendary festival, reflecting a shared project and a genuine strategy of unity.
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Once the lights go out, the echo continues to vibrate. The conversations, the memories, the photos shared, the trophies brought back, nourish a new pride. The KFC Iconic Festival goes beyond a seminar to become a collective narrative. As after a legendary concert, everyone leaves transformed, with the certainty of having shared something rare, something that unites and uplifts far beyond the beach and the lake.
A story of passion and reinvention
Since 1930, the Colonel Sanders story has been one of daring and inventiveness. This small Kentucky restaurant has become a global brand, built on a timeless recipe: a secret blend of eleven herbs and spices that crosses generations without ever losing its flavor.
In France, the adventure began in 1991. Thirty years later, KFC has become a major player in the fast-food sector, with over 360 restaurants, 14,500 employees and record growth in 2023. A year marked by 40 openings and a 15% increase in sales, proof that the network is moving forward united and solid, even in a demanding environment.
Today, KFC joins the ranks of musical icons who know how to reinvent themselves without ever betraying their essence. Like Madonna, who revolutionized pop, or Taylor Swift, who turns each album into a global event, KFC continues to evolve while remaining true to what makes it unique: an inimitable recipe and a collective energy driven by its teams and inspired management.
A festival that embodies elevation
For 2025, the convention takes on a whole new dimension. More than a seminar, it becomes a mythical festival, a total immersion in the world of music and big stages. The chosen theme, Elevation, finds a particular echo here.
The watchword: rise. Rise individually, by developing your skills and asserting your leadership. Rise collectively, by strengthening the unity of the KFC community. Rise strategically, by aiming ever higher to embody the brand's ambition and growth objectives.
A day to vibrate together
From the first moment to the last, Acmé uses the codes of a real festival to give substance to this elevation. Welcomed as festival-goers with VIP passes and golden wristbands, participants plunge into an atmosphere punctuated by music, scenography and live energy.
The morning kicks off with an inspiring plenary session, sharing the network's vision, successes and ambitions. Lunch then takes on the air of a festival food court. Partners take center stage in dedicated corners, like merchandise stands, where participants discover innovations and leave with souvenirs bearing the event's logo, reflecting trends in the sector and the ongoing digitalization. Finally, a dynamic afternoon punctuated by gourmet breaks maintains this festive and unifying atmosphere throughout the day.
The plenary session: a lively, interactive stage
The plenary session is more than just a series of speeches: it becomes a real show, designed to captivate, surprise and engage the audience at every moment. With Acmé as orchestra conductor, the speeches follow on from each other like pieces from a setlist, supported by immersive scenography, musical and visual transitions, and rhythmic interventions that keep the energy high.
A common thread running through each sequence is the theme of the event. Acmé designs and stages this storytelling, transforming strategic messages into a unifying narrative that links inspiration, celebration and projection. In this way, the coherence of the festival is felt right down to the most business-critical moments of the year.
Tailor-made video vignettes project the year's successes like "exclusive clips", while interactive moments - live votes, collective challenges, fun quizzes - transform the audience into actors in the show. Each manager becomes not only a spectator, but also a musician in this collective score, taking an active part in steering the project.
Acmé worked with KFC from start to finish to ensure that the plenary was both strategic and vibrant. The tone is lively and inspiring, and each message is staged to be felt as well as heard. In this way, the plenary session becomes a unifying event, a cross between a concert and a masterclass, where participants leave with clear ideas, energy and a sense of pride in their shared objectives.
The highlight: an evening by the lake
When the sun goes down, the experience is transformed. Participants are invited to a VIP aperitif overlooking the lake, in a setting reminiscent of an artist's dressing room. Musical blind tests, photobooths in the shape of a stage, interactive animations: everyone gets caught up in the game, just like backstage at a real festival.
Dinner is then served directly on the beach, under the stars. And as night falls, a fireworks display lights up the sky above the lake, marking an unforgettable moment and a truly collective performance.
But the party doesn't stop there. An after-party with a DJ set into the wee hours of the morning, prolonging the energy and joy of being together, in an electric atmosphere worthy of the greatest festivals and opening up new perspectives for the network and its management.
More than an event, a legend
In 2025, KFC isn't just the organizer of a convention. It's the headliner of a unique festival that uplifts and unites. It's a stage on which a collective legend is written. An iconic and timeless experience, where business meets passion, and where the future is shaped by music, trends, shared perspectives and plans for innovation and development.
It's an adventure supported by solid management, a clear strategy, clear challenges and digitalization that underpins every initiative - proof of controlled evolution and a collective plan for success. Like a concert from which one emerges transformed, each participant leaves with new energy, a shared vision and reinforced pride in belonging to this community.