An enchanted immersion in the world of Palais des Thés for the holidays
To celebrate the magic of the festive season, Palais des Thés asked Acmé to organize an exclusive event for its community of influencers.
The objective? To offer an immersive and refined experience to present the 2024 Christmas collection, while strengthening ties with influencers and appealing to new audiences. The event was designed to combine tradition and innovation, showcasing the expertise of Palais des Thés while offering memorable moments of sharing in an enchanting setting.
Held in the heart of Paris, the event, entitled "La Forêt des Thés", transported guests into a magical world, blending Christmas enchantment with the brand's trademark sophistication and refinement.
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Influencers close to the brand were invited to take part in a festive and exclusive event. Discreet but intriguing internal communication aroused their curiosity and desire to participate, reinforcing the prestigious and mysterious character of the event.
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The furoshiki workshop was the highlight of the event. Playful and creative, it embodied the holiday spirit and values of Palais des Thés, combining generosity and sustainability. By opting for reusable packaging, the brand also underlined its ecological commitment, while positioning its products as perfect, responsible gifts.
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Thanks to the immersive scenography and influencer-generated content, the event continued to shine long after it was over. Publications and shares on social networks amplified Palais des Thés' visibility, transforming the evening into a powerful lever of engagement.
An immersive, magical setting
From the moment they arrived, the influencers were welcomed into an atmosphere of magic and softness, specially designed to awaken their senses.
The scenography was at the heart of this immersion: fir branches exhaled their characteristic fragrances, subdued lights projected golden reflections, and warm tones enveloped the space in an intimate, comforting ambience. Every detail, from the fragrances evoking winter spices to the subtle play of light, reinforced the festive spirit.
The central element of the decor was a huge Advent calendar, a veritable Christmas monument. Behind each door, a treasure from the Palais des Thés Christmas collection was revealed, symbolizing both the magic of discovery and the pleasure of sharing.
A sensory experience at the heart of Christmas
To captivate and engage guests, the event was structured around four immersive spaces, each designed to reflect the values and universe of Palais des Thés while offering memorable moments of interaction.
La Cabane des Bois: a gustatory journey
Inspired by Quebec sugar shacks but revisited with contemporary elegance, this space invited influencers to a unique tea pairing experience.
Accompanied by an expert in food and tea pairing, guests explored subtle harmonies between the Christmas collection and dishes specially designed for the occasion. Each bite - whether sweet or savory - incorporated tea into its preparation, whether as an ingredient in cooking, an infusion in sauces, or even a decorative finishing touch.
Among the creations on offer were delicate pastries with spicy notes, savory bites blending tea and winter flavors, and hot drinks enriched with festive infusions. This sensory exploration allowed guests to discover how tea can enhance flavors and enrich the gastronomic experience.
Le Comptoir des Cadeaux: the art of gift-giving revisited
In this friendly, creative space, guests had the opportunity to personalize Christmas gifts in a spirit that was both festive and sustainable.
The main activity was a furoshiki workshop, led by an expert in this traditional Japanese art of reusable packaging. Influencers learned how to make elegant, eco-friendly folds, demonstrating that it's possible to give gifts in style while reducing one's ecological impact.
The gifts thus wrapped were intended for their loved ones, their community or their friends, symbolizing the spirit of generosity and sharing characteristic of the festive season. The workshop also highlighted Palais des Thés' commitment to sustainability, reinforcing its positioning as a responsible brand.
L'Espace Photo Call: a magical fir forest
In a space dedicated to content creation, a forest of illuminated fir trees served as the backdrop. Designed to maximize visual impact on social networks, the space provided the perfect backdrop for capturing memorable moments.
Influencers immortalized magical scenes throughout the evening, sharing with their community the beauty of the event and the brand's festive universe. These publications boosted Palais des Thés' visibility, while providing guests with memories to match the experience.
The Tasting Room: a festive interlude
In a warm, relaxed atmosphere, tea-flavored bites were served continuously throughout the evening. This fluidity of service allowed guests to move freely between spaces, reinforcing the interactive and convivial aspect of the event.
This approach encouraged spontaneous exchanges, product discussions and taste discoveries in an atmosphere conducive to sharing.
A memorable, high-impact evening
The "La Forêt des Thés" event was designed to meet the expectations and objectives set by Palais des Thés:
Strengthening ties with influencers: By creating an immersive and memorable experience, the event solidified the relationship between the brand and its community of influencers, guaranteeing a fruitful long-term collaboration.
Reaching a younger target: The engaging activities and festive atmosphere enabled influencers to share a modern, dynamic image of the brand with their audiences.
Positioning the brand as a must-have for Christmas gifts: Thanks to workshops like the furoshiki one, the brand has strengthened its link with the spirit of sharing and generosity of the festive season.
This enchanting tale, supported by exceptional scenography and authentic moments of exchange, made "La Forêt des Thés" a landmark event, celebrating the magic of the holidays while strengthening the bonds between Palais des Thés and its community.
Client information
Palais des Thés is a French tea house founded in 1986 by François-Xavier Delmas. Renowned for the exceptional quality of its teas, the brand sources directly from producers in the countries of origin.
With a rich collection of over 200 teas and infusions, Palais des Thés invites everyone to discover moments of escape, whether at home, at work, or at a café or restaurant. Conveying the age-old culture of tea, sharing anecdotes and suggesting original tea and food pairings are all part of its mission.
Curious corner
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It was a fairytale immersion imagined to celebrate Palais des Thés' 2024 Christmas collection. Conceived as a sensory voyage, the event combined magical scenography, gastronomic tasting and creative workshops to create a strong bond between the brand and its community of influencers.
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Immersion brings the brand universe to life in a tangible and emotional way. By mobilizing the five senses, "La Forêt des Thés" transformed product discovery into a truly memorable experience, encouraging the engagement of influencers and their desire to share.
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Highlights included the furoshiki workshop, the tea pairing experience in the Cabane des Bois, and the photo call fir forest. Each of these events reflected the brand's values in its own way: refinement, generosity, sustainability and a spirit of sharing.
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Influencers were at the heart of the experience. Their presence amplified the event's reach on social networks. By sharing their immersion, they contributed to reinforcing the reputation and positioning of Palais des Thés as an essential reference for the festive season.
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The event strengthened ties with a key community, modernized the brand's image with a younger audience, and effectively positioned the Christmas collection as a stylish and responsible gift choice. The content generated also provided excellent post-event visibility.