The Jolimoi Meet-up, an invitation to be bold!
Jolimoi is a beauty tech platform that allows everyone to benefit from beauty advice for a selection of products chosen by them. Wishing to gather its closest partners during an event celebrating the anniversary of the company, we concocted a program full of surprises in a breathtaking place. The theme of audacity was in the spotlight for a remarkable evening.
-
How do you make a successful birthday party and involve your community? From the ideation of the theme to the venue to the scenography, we took care of everything to make sure the guests had the best day possible. At the heart of the event was the theme of boldness, representative of the brand identity. Their desire to participate was only increased when they received an invitation in the event's colors.
-
A birthday party is a great opportunity to get together for an elegant and memorable moment. We sublimated the place, a former vinegar factory. This raw space was specially chosen to give free rein to creativity with pastel colors and a thoughtful layout. We made sure that everyone got the most out of the event by framing the different moments of the evening: thanking and congratulating the beauty stylists, welcoming the newcomers and showing the latest products.
-
A photocall specially decorated with a plant atmosphere was available for participants to have their picture taken. They could also leave with a small souvenir kit on the theme of audacity.
A bold birthday party, back in person
When Jolimoi asked us to organize a birthday party worthy of the name, they wanted to bring together their audience and their company's employees. After two years of e-meetings and virtual, it is difficult to get back on track with an event activation. It has to be said that the COVID crisis, health passes and masks have not helped companies regain their community in recent years. So it was unexpected to be able to celebrate Jolimoi's birthday together. And yet, the idea didn't take long for the company to come up with. For this reason, everything was thought to federate around the new products and especially to create excitement around the physical recovery of Jolimoi, something that beauty stylists were looking forward to. And what better way to represent this return to normalcy than to create an event on the theme of audacity?
The Acmé team's meticulous organization
The organization of the event could be done without hindrance around the theme "invitation to boldness", and this in an atypical place. This place allowed to create a festive space with a decoration thought to be shared on the social networks, but also spaces of sharing around products in preview. The immersive objective is to create a colorful, creative, incredible universe, in short, to take the breath away, with boldness as the only guide. This emerging theme in the field of beauty and fashion in general, advocates a certain desire to break the codes, to feel freer with oneself and to detach oneself from the gaze of others. This contemporary idea was used as the main theme during the organization of the event. The participants, beauty stylists and collaborators were asked to dare to be daring in every way. In short, a funny birthday party was held, whose goal was to push the organizing teams to surprise the beauty stylists with this daring mentality while participating in this unusual team building.
A place with a Parisian DNA to host this event
As for the organization beforehand, the place had to be raw to leave room for audacity, for the atypical. The complexity was to privatize a place where the ephemeral decoration would adapt to the specificities of the theme and to the "Instagrammable" spirit of the day. This is why an old vinegar factory was completely redesigned for the conception of this extraordinary event. This place absolutely represents the raw so desired, which made the eyes of the guests shine. Among other things, it is thanks to this exceptional location and well thought-out work that the participants were able to experience a hybrid event between glass roof and rooftop, as ideal for meetings as for marketing purposes. Everything was done to seduce the participants and to highlight the Jolimoi products, thanks to the raw aspect and the incredible luminosity of the place.
A colorful program
On the program: a meet-up of thanks and congratulations to the beauty stylists who stood out during the year while welcoming the newcomers in the Jolimoi adventure, a showroom of the latest beauty products, to finish on the celebration of the Jolimoi anniversary in a crazy atmosphere with a colorful cocktail. The participants could also discover other surprises like a conference, a photobooth & scenography, gifts, goodies & accessories to remember this unique moment.
The guests were able to enjoy the product previews with the help of guides and white papers designed to amaze them during their visits to the various stands.
The brand shared its joy of seeing and seeing again its community during a special day.
The #strongertogether meet-up is to date the best example of an event with intention organized by Acmé Paris. A true success story with Jolimoi, as the collaboration between these two young companies brought together no less than 300 beauty stylists. Boldness, a theme that arouses enthusiasm, was at the rendezvous during the event, as much in the substance as in the form.
This theme, audacity, is now associated with a concept that federates a new ideology in the field of beauty. What if, in the end, audacity was just being yourself?
"An exceptional event!" - B.K. Participant
"Incredible setting and décor!" U.M. Participant
Customer information
Jolimoi is a beauty advice platform created in 2016 by Isabelle Rabier and Jennifer Fiorentino. It allows its customers to be accompanied and to buy a selection of products (makeup, skincare, perfumes and accessories) among a multitude of brands. The support and advice are provided by a community of 1,000 independent, expert and passionate beauty stylists, who benefit from training and technological tools to carry out their mission during physical or digital appointments. Jolimoi wishes to promote beauty in a way that is fairer, more transparent and more respectful of everyone.
After 2 years of work, their tech team has for example developed a unique algorithm: an artificial intelligence that defines your customized beauty routine, according to your needs and your own criteria. A cutting-edge and ultra-precise technology that allows you to explore the products that perfectly match your expectations. An exact science that has already defined more than 200,000 personalized beauty diagnoses!