The Jolimoi Meet-up, an invitation to audacity!
Jolimoi is a beauty tech platform that allows everyone to benefit from beauty advice for a selection of products chosen by them. Wishing to bring together its closest partners during an event celebrating the company's anniversary, we have concocted a program full of surprises for them in a breathtaking location. The theme of audacity was in the spotlight for a remarkable evening.
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How to throw a successful birthday party and involve your community? From ideation on the theme to reflection on the location and scenography, we took care of everything to ensure that the guests had the best possible day. At the heart of the event, the theme of audacity was highlighted, representative of the brand's identity. Their desire to participate only increased upon receiving an invitation in the colors of the event.
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A birthday party is a great opportunity to get together for an elegant and memorable moment. We have enhanced the venue, a former vinegar factory. This raw space was specially chosen to give free rein to creativity with pastel colors and thoughtful layout. We made sure that everyone made the most of it by framing the different moments of the evening: thanking and congratulating the beauty stylists, welcoming newcomers and showcasing the latest products.
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A photocall specially decorated with a plant-based ambiance was available for participants to have their picture taken. They were also able to leave with a small souvenir kit on the theme of daring.
A bold birthday party, back in person
By asking us to organize a birthday party worthy of the name, Jolimoi wanted to bring together its audience and the employees of its company. After two years of e-meetings and virtual events, it is difficult to regain control with an event activation. It must be said that the COVID crisis, health passes and masks have not helped companies to reconnect with their community in recent years. It was therefore unexpected to be able to celebrate Jolimoi's birthday together. And yet, the idea was quickly embraced by the company. It is for this reason that everything has been designed to unite people around the new products and, above all, to generate enthusiasm around the physical recovery of Jolimoi, something that beauty stylists were eagerly awaiting. And what better way to strongly represent this return to normal than to create an event on the theme of audacity?
An organization meticulously planned by the Acme team
The organization of the event was able to proceed smoothly around the theme "invitation to audacity", in an atypical location. This location made it possible to create a festive space with a decoration designed to be shared on social networks, but also spaces for sharing around preview products. The immersive objective is to create a colorful, creative, incredible universe, in short, breathtaking, with audacity as the only guide. This emerging theme in the field of beauty and fashion in general, advocates a certain desire to break the codes, to feel more free with oneself and to detach oneself from the gaze of others. This contemporary idea was used as the main theme during the organization of the event. The participants, beauty stylists and collaborators were therefore asked to dare audacity on all points of view. In short, a strange birthday was held, the aim of which was to push the organizing teams to surprise the beauty stylists with this audacious mentality while participating in this extraordinary team building.
A venue with a Parisian DNA to host this event
Regarding the upstream organization, the venue had to be raw to allow for audacity and the atypical. The complexity lay in privatizing a place where the ephemeral decoration would adapt to the specificities of the theme and the 'instagrammable' spirit of the day. That's why a former vinegar factory was completely redesigned for the conception of this extraordinary in-person event. This place absolutely represents the desired rawness, which made the guests' eyes shine. Among other things, it is thanks to this exceptional location and well-thought-out work that the participants were able to experience a hybrid event between a glass roof and a rooftop, equally ideal for meetings and marketing impact. Everything was implemented to seduce the participants and highlight Jolimoi products, thanks to the raw aspect and the incredible luminosity of the place.
A vibrant program
On the agenda: a meet-up to thank and congratulate the beauty stylists who distinguished themselves during the year, while welcoming newcomers to the Jolimoi adventure, a showroom of the latest beauty product releases, culminating in the celebration of Jolimoi's anniversary in a crazy atmosphere with a colorful cocktail. Participants were also able to discover other surprises such as a conference, a photobooth & scenography, gifts, goodies & accessories to remember this unique moment.
Guests were able to enjoy the launch of the products in preview with the help of guides and white papers designed to amaze them during their visits to the various stands.
For one special day, the brand shared its joy in seeing and reuniting with its community.
The #strongertogether meet-up is to date the finest example of an event with intention organized by Acme Paris. A true successful event with Jolimoi because the collaboration between these two young companies brought together no less than 300 beauty stylists. The audacity, a theme that aroused enthusiasm, was present during the event, as much in substance as in form.
This theme, audacity, is now associated with a unifying concept of a new ideology in the field of beauty. And what if, in the end, audacity was just being yourself?
"An exceptional event!" - B.K. Participant
"Incredible setting and décor!" U.M. Participant
Client information
Jolimoi is a beauty advice platform created in 2016 by Isabelle Rabier and Jennifer Fiorentino. It allows its customers to be accompanied and to purchase a selection of products (makeup, skincare, perfumes and accessories) from a multitude of brands. The support and advice are provided by a community of 1,000 independent, expert and passionate Beauty Stylists, who benefit from training and technological tools to carry out their mission during physical or digital appointments. Jolimoi wishes to promote beauty in a way that is fairer, more transparent and more respectful of everyone.
After 2 years of work, their tech team has, for example, developed a unique algorithm: an artificial intelligence that defines your tailor-made beauty routine, according to your needs and your own criteria. Advanced and ultra-precise technology to allow you to explore the products that perfectly match your expectations. An exact science that has already made it possible to define more than 200,000 personalized beauty diagnoses!
Curious corner
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The aim of the event was to celebrate Jolimoi's anniversary by bringing together its beauty stylists and partners for an emotional moment, after two years of distancing. The aim: to recreate a bond, thank the community and celebrate audacity, now a core value at Jolimoi.
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Boldness symbolizes a new vision of beauty: free, assertive, inclusive. It's also a way for Jolimoi to mark the resumption of physical events, by inviting everyone to dare to be themselves, to break codes, and to make authenticity a strength.
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The meet-up took place in a former vinegar factory in Paris, entirely reinvented for the occasion. A raw and atypical venue, combining glass roof and rooftop, perfectly suited to a colorful, immersive and Instagrammable scenography, true to the spirit of the brand.
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The 300 beauty stylists in attendance enjoyed :
A product preview showroom
From an inspiring conference
A scenic photobooth
Customized goodies and accessories
A festive and colorful cocktail
All in a joyful, creative atmosphere, connected to the Jolimoi universe.
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Feedback was very positive: guests praised the event for being bold, unifying and perfectly organized, with a decor and atmosphere that left a lasting impression. Many emphasized the quality of the discussions, theimmersion in the brand and the joy of meeting the community face-to-face.