The magic of winter at Chanel
To transport the Chanel Parfums Beauté teams into a magical universe, Acme orchestrated a timeless evening for international meetings.
In just 12 days, Acme transformed Chanel's premises to recreate the magic and conviviality of a winter market in the heart of their Parisian premises, offering an unforgettable experience to nearly 200 participants from all over the world.
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To present the "Chanel Winter" event, Acme deployed a subtle and elaborate strategy, where each element was carefully orchestrated to capture the magic of winter and the timeless charm of the Christmas market.
Each guest received a meticulously designed invitation, arousing their curiosity and creating an irresistible desire to join Chanel for a unique experience within their offices.
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The evening was not just a simple celebration; it was a total immersion into the magical world of a winter market, where time seemed to stand still. Imagine strolling through alleys lined with chalets, every nook and cranny evoking the magic of the holidays. The twinkling lights, the enchanting scents of cinnamon and fir, all combined to create an atmosphere worthy of the most enchanting tales.
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Each exchange, each moment experienced, was carefully orchestrated to intensify the impact of this Chanel Christmas market, thus transforming this event into a true crossroads of memories and encounters.
Destination: an enchanted mountain village
Destination: an enchanted mountain village
Chanel's ambition was to bring its teams together and mobilize them, celebrating the arrival of the new year in a festive and warm atmosphere.
The evening was designed to foster exchange and synergy within the marketing teams of different markets, and it opened with enchanting entertainment: a winter photobooth to capture moments and a magician to add a touch of mystery. The "Take your Chance" chalet sparked a playful competition, offering participants the opportunity to win exceptional gifts. To the sounds of a pianist-singer, the audience was transported, while an astrologer added a mystical dimension to the event.
A magical interlude
Acme brilliantly overcame complex challenges, setting up the event in just three weeks. The immersive scenography, adapted to an ERP building, transforming the space into a magical mountain village worthy of a fairy tale, was erected in record time. The evening took place bilingually, in English and French, ensuring optimal participation from all teams around the world.
An evening that was enchanting in its success
Acme captured the very essence of the brand, creating moments of connection and wonder that will remain etched in memories. This event leaves an indelible mark, symbolizing the success of its collaboration with Chanel Parfums Beauté. An exceptional evening that fully achieved its objective: to bring together and engage all employees in a memorable celebration of the new year, in a frosty, wonderful, and resolutely Chanel universe.
Curious corner
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Le marché d’hiver incarne parfaitement l’idée de convivialité, de féerie et de partage. Ce thème a permis de créer une ambiance chaleureuse et immersive, propice aux échanges entre collaborateurs venus du monde entier, tout en faisant écho à l’univers raffiné et intemporel de Chanel.
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Acmé a imaginé, produit et coordonné l’intégralité de l’événement en un temps record. De la scénographie à l’animation, en passant par la logistique, l’agence a transformé les locaux de Chanel en un véritable village montagnard, avec une attention minutieuse aux détails et à l’élégance.
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Plusieurs animations ont rythmé la soirée : un photobooth aux décors enneigés, un magicien, un pianiste-chanteur, un astrologue et le chalet “Take your Chance”, où les invités pouvaient gagner des surprises. Un subtil équilibre entre divertissement, raffinement et esprit de compétition ludique.
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Organisée en format bilingue (français/anglais), la soirée a permis à toutes les équipes, quelle que soit leur origine, de se sentir pleinement intégrées. Les échanges informels dans un cadre détendu ont renforcé les liens entre les collaborateurs, facilitant la coopération au-delà des frontières.
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Le principal défi était le temps très limité : tout a été imaginé, produit et installé en seulement 12 jours. De plus, l’événement a dû s’adapter à des contraintes techniques strictes liées au bâtiment (ERP) tout en garantissant une immersion totale et une sécurité irréprochable.