Polène Photobloom, an immersive experience in Seoul
Renowned French leather goods brand Polène recently opened the doors of its new boutique in Seoul, and marked the occasion with the introduction of Polène Photobloom, a unique immersive experience. Designed to immerse customers in the brand's unique and refined universe, this initiative combines technology and sensoriality thanks to the expert guidance of Acmé, who imagined and crafted the Seoul photobooths.
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To build interest and anticipation around the opening of the new Polène boutique in Seoul, Acmé brilliantly orchestrated an intriguing communication campaign around Polène Photobloom. By gradually revealing details of this unique immersive experience and highlighting its Icelandic inspiration and Korean culture, Polène succeeded in creating palpable anticipation among its customers.
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The event culminated in the official opening of Polène Photobloom. Welcomed by attentive advisors, visitors were immersed in a captivating sensory installation, recreating the natural ambience of Iceland's Kerlingarfjöll massif.
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After the event, Polène continues to spread the word about Polène Photobloom through intelligent follow-up strategies. Photos captured and printed during the experience are also available digitally, allowing customers to share them on social networks, increasing the brand's visibility.
A window on the world of Polene
Polène Photobloom is designed as a window on the Polène universe. The installation transports visitors to the foot of Iceland's Kerlingarfjöll massif, recreating the atmosphere of a Polène countryside in the heart of Seoul. Inspired by Korean culture, where photomatons are omnipresent, Acmé created an innovative way for Polène to connect the brand with its Korean customers.
When visiting the boutique, customers can experience total immersion thanks to a multi-sensory installation. Natural sounds, a wind blower and the diffusion of authentic fragrances complete this immersive experience, allowing visitors to feel truly transported to Iceland. Customization of the décor, including adjustment of the lighting and sound ambience, offers a unique experience for every visitor.
A unique souvenir to take home
This experience for Polène involves a bespoke photobooth application, with a user-friendly interface. Visitors can capture their portrait or a group photo in a Polène setting, with playful props such as giant flowers, trench coats and hats. Once the photo has been selected, it is printed on quality papers such as metallic, textured or even Hanji, for a unique and elegant souvenir.
To sublimate each photo, the experience offers a variety of frame choices, including leather or gilded mirror frames, and elegant packaging such as cardboard and leather envelopes or paper frames. Every detail is thought through to create a true objet d'art to take home.
The customer, an integral part of the Polène universe
One of the most remarkable aspects of Polène Photobloom is the central place given to the customer in this immersive experience. Indeed, each visitor becomes not only a full-fledged player in the Polène universe, but also a veritable muse for the brand.
Customers can personalize the décor to suit their own preferences, adjusting the lighting ambience, sound and even the strength of the wind. This interactivity creates a truly unique and bespoke experience for each visitor. This participative approach strengthens their engagement and connection with the brand, making each visit a personalized and memorable adventure. Visitors leave with photos that portray them as Polène ambassadors, capturing their central role in the brand's universe, which they can then share.
Client information
Polène is a French leather goods brand renowned for its timeless elegance and avant-garde design. Founded in Paris, Polène distinguishes itself by its refined creations, combining craftsmanship and innovation. Each piece, crafted from high-quality materials, embodies the essence of discreet, sophisticated luxury. The brand appeals to a worldwide clientele in search of exclusivity and authentic style.
Curious corner
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Polène Photobloom is a unique immersive experience launched in the Polène boutique in Seoul. It combines technology, sensoriality and interactivity, allowing visitors to immerse themselves in the brand's universe while capturing personalized memories.
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The experience is based on a multisensory installation that recreates the atmosphere of a Polene campaign in Iceland. Visitors can adjust lighting, sound and even wind strength, and interact with playful accessories to personalize their moment in the brand's setting.
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After taking a photo in the photobooth, visitors can choose prints on quality papers such as metallic, textured or Hanji. They can also personalize their frame, including leather or gold mirror options, creating an elegant and unique keepsake.
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Polène Photobloom places visitors at the center of the experience, enabling them to become actors and muses of the brand. By personalizing their environment and creating their own memories, customers strengthen their personal connection with Polène.
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Inspired by Korean culture, where photomatons are popular, this initiative aimed to connect Polène with its Korean customers in an innovative and immersive way. This enables the brand to offer a memorable and engaging experience in a key market, while reinforcing its modern, interactive luxury image.