Rêve de Safari by Biolane: a product launch full of adventure
How do you reveal product innovation while reinforcing brand positioning?
How do you create a parent-child moment, while engaging influencers, experts, journalists and consumers?
To mark the launch of its very first collection of baby teatsBiolane has opted for an ambitious brand experience strategy, resolutely focused on emotion, education and discovery.
-
And then, the doors of the Paris stroller café opened.
From the very first steps, the atmosphere spoke for itself: a tropical decor, an attentive team, a clear and fluid itinerary... and the impression that you were in the right place at the right time.
Everyone found their place: children in the Jungle, parents in mini-conferences, families gathered around a workshop or a story. The Biolane universe was discovered without pressure, with warmth and simplicity. -
It all began with a monkey. Not just any monkey: the mischievous little ambassador of Biolaneambassador, seen in a FOOH video with a wild, urban look, wandering around Paris as if he were preparing for a big trip.
Around him, a clever digital ecosystem: a competition, baby personality tests, early-learning playlists... All invitations to gently enter the world of this kid-friendly event, and to wonder what could be going on. -
The adventure didn't stop there.
A sensitive aftermovie captured the glances, the smiles, the little everyday gestures that make great memories.
Light, well-paced video vignettes extended the momentum on social networks.
And press coverage, like the content of influencers present, gave the event a second wind: more than a product launch, a real brand experience to share.
A strategic challenge: introducing Biolane pacifiers to a new territory
Historically recognized for the quality and gentleness of its baby care products, Biolane wanted to assert its baby expertise in a new field: that of the pacifier. An everyday object, often commonplace, but one that raises important issues around the need to suck, the bond of attachment, and the safety of baby products.
The challenge was to position this innovation as an obvious choice for families and young parents, while generating influencer content and buzz around the product on social networks, in the media and with key influencers in the sector.
Rêve de Safari: an immersive universe for young and old explorers alike
Rêve de Safari" took place in a Paris stroller café, entirely redesigned for the occasion: a kid-friendly event designed as a sensory, fun and educational expedition.
The aim? To offer families an immersion into the world of the Biolane pacifier collection through a personalized brand experience, while promoting the brand's founding values: care, safety, proximity, transmission.
Five spaces to experience products differently
Thepublic event was structured around six scenographic zones, designed to welcome families, create interaction and embody each facet of the product through play, exchange or contemplation.
-
![]()
The Jungle
Children's entertainment with a free, animated play area, allowing them to explore on their own, while parents take part in expert childhood talks.
-
![]()
Le Camp
Creative workshops for parents and children, to encourage joint creation, nurture the bond and turn the experience into a tangible memory.
-
![]()
La Cabanne
A moment of calm and gentleness with a professional storyteller, to bring out the imagination and the relationship to storytelling in an enveloping universe.
-
![]()
The Search Base
A series of mini-conferences led by childhood experts: pediatrician Stéphane Romano, psychomotricist Laure de Fleurian, speech therapist Audrey Gasté and nursery nurse Flora Vallery-Radot... to shed light on issues related to sucking, sleeping, talking and attachment.
-
![]()
The Showroom
A showroom and product discovery area, presenting not only the three Biolane teat collections (Essentielle, Animaux, Originale), but also the entire Biolane universe. An opportunity to build confidence in the brand and demonstrate the consistency of its quality approach.
An event designed as a narrative and sensory journey
Theevent 's common thread - the safari expedition - allowed us to build a fluid event storytelling, serving both the product and parental emotions. Each space was conceived as a stage in the parent-child relationship: from exploration to transmission, from discovery to comfort.
This immersive approach fostered a natural, sincere and enthusiastic commitment from participants, whether they were influencers, young parents, journalists or healthcare professionals.
A moment of truth between brand and audience
By creating an immersive, intelligent and deeply human influencer event, "Rêve de Safari" enabled Biolane to do much more than present a new product range.
This product launch was experienced as a parent-child moment, a bubble of exchange, complicity and discovery. It anchored the brand in a lasting emotional relationship with its audiences, drawing on the codes of trust specific to modern parenthood: expertise, benevolence, interactivity, pedagogy.
A demonstration of commitment and high standards
"Rêve de Safari" embodies a strong conviction: thephysical experience remains one of the most powerful levers for creating brand preference - provided it is thought through with meaning, consistency and strategic rigor.
This is precisely whatAcmé imagined for Biolane: a system capable of translating positioning into brand experience, creating real moments between the brand and its communities, in tune with the expectations of families and young parents.
An approach that goes beyond the event itself. When well thought-out, the experience becomes a strong anchor in the brand's journey, a moment that counts - and that sticks.
Biolane is a pioneering French brand, founded in 1972, specializing in natural baby care and hygiene. With over 50 years of dermatological expertise, Biolane has become a benchmark for parents concerned about the safety, gentleness and naturalness of the products they use for their children.
With an approach focused on tolerance, simplicity and effectiveness, Biolane offers a wide range of natural skincare products, formulated and manufactured in France, designed to respect the fragile balance of toddlers' skin from birth.
The brand stands out for its commitment to responsible cosmetics, combining respect for the skin, gentle formulas and an eco-responsible approach at every stage of design.
Client information
Curious corner
-
The aim of the event was to reveal the new Biolane teat collection while creating an immersive and emotional experience for families, reinforcing the brand's positioning around baby expertise and parent confidence.
-
The event was structured around five interactive areas adapted to the different needs of parents and children, from creative workshops to moments of calm and discovery, creating a playful, educational and reassuring environment.
-
The event highlighted the values of care, safety, proximity and transmission, illustrating the brand's commitment through educational interactions and moments of sharing between parents and children.
-
Influencers, journalists and experts helped amplify the impact of the event by creating content around the brand, while sharing the experience with their communities. This reinforced Biolane's visibility and opened up discussions on its values.
-
"Rêve de Safari" was much more than just a product launch; it was an authentic moment of emotional engagement between the brand and its audiences, creating a memorable experience that anchors Biolane in families' daily lives in a lasting way.