A timeless journey for Vacheron Constantin's prestigious customers
To mark the launch of its new concept watch "The Pleats of Time", Acmé has created an exclusive event for Vacheron Constantin, aimed at a limited circle of customers.
As part of the "One of not many" campaign, the evening showcased the collaboration between the house and French-Chinese artist Yiqing Yin, offering guests an immersive and intimate experience.
Held in a Parisian townhouse near the Parc Monceau, the event showcased not only the concept watch, but also Vacheron Constantin's iconic women's collections.
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Vacheron Constantin's prestigious customers showed a real interest in this timeless evening. An ultra-confidential evening to preview the mysterious "The Pleats of Time" collection, in collaboration with renowned artists such as Yiqing Yin. A unique moment that left a lasting impression.
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The climax of the event took place in the Atelier des Songes, where guests explored behind-the-scenes aspects of the collaboration between Vacheron Constantin, Yiqing Yin and Dominique Ropion. This creative space allowed guests to plunge into the triptych of haute couture, haute horlogerie and haute parfumerie, offering an unparalleled sensory experience.
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The event had a significant impact for Vacheron Constantin, strengthening customer loyalty. With 100% of participants making purchases during the evening, it demonstrated an excellent return on investment for the brand.
The art of refined immersion around an exceptional watch
This timeless event was designed to create a total immersion in the world of the triptych collaboration between haute couture, haute parfumerie and haute horlogerie. The layout of the mansion was designed to reflect the spirit of pleating, a central element of Yiqing Yin's creations, with delicately draped curtains in lilac tones. The play of superimpositions and light created a soft, feminine ambience, a dreamlike setting.
Guests were welcomed into a light-filled space, where conceptual short clips - "behind the scenes" - and interviews with the artists were shown. Images of the collaboration were presented as works of art, adding an artistic dimension to the event.
The event took place in three distinct areas, each helping to transport guests into a unique universe, in perfect harmony with the aesthetics of the concept watch and the world of the Vacheron Constantin brand.
L'Atelier des Songes, the alliance of exceptional arts
The first area, l'Atelier des Songes, gave guests a behind-the-scenes look at the collaboration between Vacheron Constantin, Yiqing Yin, and perfumer Dominique Ropion. This workshop, conceived as a creative space, presented the triptych of haute couture, haute parfumerie and haute horlogerie.
The atmosphere was subtly tinged with purple hues, evoking Yiqing Yin's artistic approach. Guests were shown sketches, work tools and samples of the watch, dress and perfume creation process.
On a dedicated display, customers discovered the watch, while delicate floral compositions evoked the fragrant notes of lavender and tuberose to create a complete sensory experience.
To prolong this immersion and offer customers a lasting souvenir, each guest received a personalized fan with the Vacheron Constantin logo, delicately scented on the spot by a consultant with the fragrance designed by Dominique Ropion. This personalization not only allowed for a special moment of exchange around the creations, but also left a sensory imprint that will last well beyond the event.
The Vacheron Constantin Gallery
The second space, the Galerie Vacheron Constantin, was dedicated to the discovery of the brand's emblematic women's collections. Set in an intimate, elegant setting, this space featuring the special edition 'The Pleats of Time' echoed the aesthetic codes of the Atelier des Songes: visual continuity from iridescent curtains to floral compositions.
Through the showcases, the watches on display were available for sale, while guests had the opportunity to benefit from private consultations for a more personal exchange with the consultants.
This personalized moment of discovery encouraged interaction, enabling customers to better apprehend the refined world of Vacheron Constantin while discovering the creations in a warm atmosphere.
A gastronomic interlude, the culmination of a timeless evening
This suspended moment concluded with an exclusive dinner in the garden of the private mansion. A large table, set among the trees and lit by candles, created a warm and intimate atmosphere.
The gourmet menu, created by a partner chef, echoed the creations presented earlier and the refined world of the brand. The dinner's floral decor was inspired by the elements present in Atelier des Songes, with subtle touches reminiscent of the fragrant notes and folds of the dress.
The napkins were elegantly draped, adding a refined visual effect, while the pearlescent highlights on the serving pieces harmoniously completed the ambience.
The lasting impact of a haute couture event
Acmé didn't just want to create an exclusive event for Vacheron Constantin, our teams wanted to create an impactful moment for the brand. This immersive event in an intimate setting strengthened relationships with existing customers, accompanied by a friend, while attracting new fans of the brand.
Moving away from traditional watchmaking discourse, the event's aspirational approach captivated and surprised guests. The central objective was to highlight the collaboration with Yiqing Yin, highlighting his unique artistic universe and offering opportunities for privileged exchanges. Immersing guests in the triptych of haute horlogerie, haute couture and haute parfumerie allowed them to immerse themselves in the refined world of Vacheron Constantin. The choice of a private mansion and a restricted guest list helped create a privileged atmosphere, conducive to the discovery of the collections.
The event made a lasting impression, reinforcing the prestigious image of the company through an innovative and exclusive moment.
Client information
Founded in 1755, Vacheron Constantin is one of the world's oldest prestige watchmakers. Renowned for its exceptional craftsmanship and constant innovation, the company combines tradition and modernity in the creation of exceptional timepieces. Each timepiece embodies excellence in craftsmanship, precision and refinement, consolidating its status as a benchmark in the world of fine watchmaking. With a philosophy focused on exclusivity and aspiration, Vacheron Constantin is committed to offering unique experiences to its customers, while preserving a rich and timeless heritage.
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The event previewed the concept watch The Pleats of Time, the fruit of an artistic collaboration with Yiqing Yin, while strengthening the emotional bond with a prestigious female clientele. The aim: to offer a sensory immersion around the three arts of excellence - haute horlogerie, haute couture and haute parfumerie.
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The evening was organized around three themed areas: the Atelier des Songes, dedicated to artistic creation; the Galerie Vacheron Constantin, to discover the watch collections; and finally an exceptional dinner in the garden. Each space was conceived as a stage in a timeless journey, combining aesthetics, emotion and exclusivity.
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This triptych sublimated The Pleats of Time watch, anchoring it in a global artistic approach. It also reinforced the piece's singularity by linking it to the sensory world of fashion and perfume, creating a novel experience in which every detail told a story.
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In addition to an exclusive preview of the creations, guests received a personalized fan scented with the fragrance designed by Dominique Ropion. This delicate gesture, combined with the muffled ambience of the private mansion and the attention to detail, left a lasting impression, both sensory and emotional.
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The event not only consolidated the loyalty of existing customers, but also attracted new enthusiasts of fine watchmaking. With 100% of guests making a purchase during the evening, it demonstrated strong conversion power, while enhancing Vacheron Constantin's aspirational image.