A glamorous evening in Cannes - the launch of Le Coq Sportif fragrances
Acmé had the privilege of orchestrating an exceptional event alongside Extend Beauty for the much-anticipated launch of their first fragrances in collaboration with Le Coq Sportif, an iconic French sportswear brand.
Extend Beauty has made its mark on the fragrance industry by collaborating with the most prestigious luxury houses, offering unique olfactory experiences throughout the world.
By choosing Cannes as the prestigious setting to present this new fragrance range, Acmé is committed to creating a memorable evening, combining elegance, glamour and the brand's own dynamic energy.
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Acmé carefully created an atmosphere around the launch of Le Coq Sportif fragrances, integrating the brand's sporty, dynamic DNA. Prior to the event, we captivated guests with exclusive previews and refined invitations. Our team worked tirelessly to personalize the experience and maintain a high level of mystery and excitement, ensuring that every guest felt privileged and eager to discover this groundbreaking launch.
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At the Cannes event, guests were transported into a world of glamour and elegance, where the sporty energy of Le Coq Sportif blended harmoniously with the sophistication of the fragrances. In the sumptuous setting of a prestigious Cannes hotel, guests attended an exclusive cocktail party, discovered the new fragrance range and interacted with the brand's muses. Immersive demonstrations and interactive workshops enabled each guest to enjoy a unique olfactory experience, following the fragrance creation journey from initial idea to final product.
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To prolong the magic of this exceptional evening, Acmé made sure that every guest left with lasting memories. Personalized samples, photos and videos of the event, as well as exclusive gifts were offered to anchor this moment in the memories.
An evening full of surprises
An evening full of surprises
The event began with an opening speech, followed by the official launch of Le Coq Sportif fragrances at an exclusive cocktail party.
In an elegant and convivial setting, guests had the opportunity to discover the first fragrance range and the brand's muses, immersed in a brightly colored atmosphere reflecting the very essence of Le Coq Sportif. A captivating staging allowed guests to follow the journey of Le Coq Sportif fragrance, from its initial conception to the final creation of the product, taking them through each stage of the process.
Putting the customer experience at the heart of product launches
This product launch was not limited to a simple presentation of the products, but also aimed to encourage sharing and exchange on the brand's values, as well as creating authentic links. Interactive activities were organized to encourage discussion around the product, while a chef and qualified staff introduced guests to the various ingredients used in the creation of the fragrances.
These scents were presented not just as simple fragrances, but as true personalities in their own right, designed to harmonize with all types of sporting mentality.
A successful launch
This glamorous evening in Cannes will be remembered as an exceptional moment, marking the start of a new era for Le Coq Sportif in the world of fragrances.
Acmé is proud to have contributed to the success of this event and to continue to make each project an authentic and memorable experience for its most demanding customers.
Following this event, Le Coq Sportif's commitment did not stop there. Building on this success, the brand extended its involvement by becoming a key partner of the Olympic Games. They designed and manufactured all the official outfits for the French athletes, while developing an exclusive merchandising collection for Olympic fans. This prestigious collaboration is further proof of Le Coq Sportif's unique expertise, combining elegance and performance to shine on the international stage.
Client information
Extend Beauty is a renowned brand in the world of luxury fragrances. As perfume specialists, they create unique, refined fragrances that captivate the senses. Their creations are synonymous with quality and innovation, offering an exceptional olfactory experience. Extend Beauty is proud to collaborate with prestigious customers such as Chanel, Dior, and Guerlain, contributing to the creation of iconic fragrances that define the luxury market.
Curious corner
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The main objective of the event was to present the first Le Coq Sportif fragrance range in collaboration with Extend Beauty. The evening in Cannes aimed to offer guests an immersive experience, combining elegance, glamour and the brand's own dynamic, while highlighting Le Coq Sportif's values.
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The customer experience was at the heart of the event. In addition to discovering the fragrances, guests were able to take part in interactive activities, discuss brand values, and learn about fragrance ingredients from experts. The fragrance journey was presented in a captivating way, immersing guests in the creative process behind the fragrances.
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The atmosphere of the evening was elegant and convivial, with bright colors and dynamic staging that reflected the sporty, modern essence of Le Coq Sportif. Guests were able to discover the first fragrance range in a glamorous setting, with brand muses and an immersive presentation of the fragrances' history and creation process.
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This event marked a turning point for Le Coq Sportif, successfully launching the brand into the world of fragrances. The launch reinforced the brand's image as an icon of sporting elegance and helped to expand its presence internationally. The evening also paved the way for Le Coq Sportif's collaboration with the Olympic Games, consolidating its role in the world of sport and luxury.
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Extend Beauty specializes in luxury fragrances, collaborating with prestigious houses such as Chanel, Dior and Guerlain. In this collaboration, Extend Beauty brought its expertise in creating unique and refined fragrances to bear, contributing to the design of Le Coq Sportif's exclusive fragrances. Together, they have created fragrances that combine quality, innovation and performance.