Stellantis : Une célébration d'excellence
Distingo Bank, an undeniable reference in the world of savings, embodies the perfect alliance between utility, security, and financial performance. Founded on the principles of simplicity, flexibility, and security, the bank offers its clients the freedom to manage their funds transparently.
Recently, in collaboration with Acme, Distingo orchestrated a street marketing operation in Saint-Lazare and on the forecourt of La Défense, sparking desire and interest among the Parisian public. This operation was complemented by an exclusive evening dedicated to PSA Banque's clients, celebrating the commitment and loyalty of their clientele.
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The street marketing operation orchestrated by Acme was not simply a matter of visibility, but the first step in a well-thought-out strategy to generate desire and interest around the brand. It transcended simple notions of notoriety to create a real experience that aroused curiosity and enthusiasm among the Parisian public.
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The evening, designed with Acme's expertise, was more than just an event. It was a total immersion into elegance and exclusivity, capturing the very essence of Distingo Bank. Exceptional moments, a carefully orchestrated atmosphere, and meticulous attention to detail made this evening a truly memorable experience.
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Halo, the maestro behind the returns on investment, ensured that every moment invested in this adventure was not only profitable but also unforgettable. The memories created reinforced the impact of the event and left a lasting impression in the minds of the participants.
Parisian Radiance: A Street Marketing offensive in the heart of the capital
Parisian Radiance: A Street Marketing offensive in the heart of the capital
Acme deployed a dynamic street marketing operation, taking over strategic spaces in Saint-Lazare and on the forecourt of La Défense.
The dual objective was to create a unique proximity between Distingo and its clientele while reinforcing brand awareness. Through ingeniously designed Distingo games, the vibrant and playful atmosphere broke the ice, offering passers-by a memorable interactive experience.
This initiative not only consolidated the connection between Distingo and its audience but also helped to increase brand awareness, highlighting its commitment to innovate beyond conventions.
PSA Banque Evening Event: an immersion in exclusivity
As part of a meticulously planned BtoBtoC event, Distingo also collaborated with Acme for an unforgettable evening.
The Hôtel Gaillard served as the backdrop for this immersive experience, where guests were welcomed into a seductive atmosphere, creating a personal connection between the brand and its distinguished customers.
The cocktail dinner, a true culinary spectacle orchestrated by Acme, added an artistic dimension to the evening, thus confirming that Distingo's objectives had been exceeded. By highlighting the brand's DNA and offering an artistic and exclusive experience, the evening left an indelible mark on the participants, consolidating Distingo's position as an undisputed reference in luxury and financial refinement.
An evening marked by success
Distingo's objectives were not only achieved but exceeded, thanks to Acme's strategic planning and execution:
Customer Loyalty: The design of the evening, in harmony with Distingo's DNA, created a cohesive and memorable experience that resonated with the participants.
Highlighting Distingo's identity: A private tour of the Cité de l'Économie added an intellectual touch, while the event itself served as a canvas to highlight Distingo's solutions.
Artistic and exclusive experience: Acme successfully wove an artistic thread throughout the evening, culminating in a fabulous candlelight concert. The musical ensemble, featuring piano, cello, and a mesmerizing performance by an opera dancer, added a touch of sophistication and exclusivity.
The evening not only met but exceeded the client's expectations, leaving an indelible mark on discerning participants and further solidifying Distingo's position as a beacon of luxury and refinement in the industry.
Curious corner
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L'objectif de l’opération de street marketing était de renforcer la proximité entre Distingo Bank et son public, tout en accroissant la notoriété de la marque. Elle s’est déroulée à Saint-Lazare et sur le parvis de La Défense, avec des jeux interactifs pour engager les passants et offrir une expérience mémorable.
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La soirée exclusive s'est tenue à l’Hôtel Gaillard, un lieu élégant qui a servi de toile de fond à une expérience immersive. L'événement visait à renforcer la fidélité des clients de PSA Banque, en leur offrant une expérience haut de gamme, à la hauteur des valeurs de Distingo.
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L’événement a été pensé autour d'une expérience artistique unique, avec un dîner cocktail orchestré par Acmé. Une performance envoûtante, avec un concert aux chandelles mettant en scène un pianiste, un violoncelliste et une danseuse d'opéra, a ajouté une touche de sophistication et d’exclusivité, rendant la soirée inoubliable pour les invités.
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Les objectifs de Distingo ont été largement atteints, et même dépassés. La soirée a permis de fidéliser les clients, de mettre en avant l'identité de la marque et de renforcer sa position de référence dans l'univers du luxe et du raffinement financier. La présence d'une visite privée à la Cité de l'Économie a également apporté une dimension intellectuelle à l’événement.
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L'événement a parfaitement reflété l'ADN de Distingo, centré sur la simplicité, la sécurité et la performance. En offrant une expérience à la fois ludique, artistique et intellectuelle, Distingo a réussi à incarner ses valeurs de raffinement et de luxe, tout en créant une connexion personnelle et durable avec ses clients.