Create a pop-up store at
that showcases your brand’s identity
A pop-up store is more than just a temporary retail space. It is a physical platform for communication, a moment of connection between the brand and its audience. Acmé designs custom pop-up stores where every detail serves a specific strategic purpose. The pop-up store thus becomes a tool for building brand image, fostering engagement, and driving conversions to support the brand’s goals.
The agency supports businesses from creative conception through to operational production, transforming fleeting ideas into memorable and measurable experiences.
What is a pop-up store?
A pop-up store (also known as a temporary store or pop-up shop) is a temporary retail space open for a limited period, ranging from a few days to several months. Unlike a permanent retail location, a pop-up store is based on the principles of scarcity and exclusivity: a unique experience, in a specific location, for a limited time.
Originally rooted in retail and fashion, the concept of the pop-up store has expanded to all sectors: luxury, cosmetics, tech, food, automotive, and manufacturing. It appeals to both new brands and established companies looking to create a high-impact marketing event or test a new market.
Pop-up stores stand out for their ability to attract attention, create a sense of urgency among visitors, and offer a fully immersive experience in the brand’s world. They are a distinct event format, falling somewhere between pop-up retail and brand activation.
Why open a pop-up store?
Opening a pop-up store serves multiple strategic objectives. Far from being a mere public relations exercise, the pop-up store is a tool that drives brand growth and visibility.1
1 - Strengthen brand awareness and brand image
A pop-up store is a powerful tool for building brand awareness. By setting up shop in an unexpected or prestigious location, the brand creates an event in and of itself. The element of surprise, combined with a carefully curated design, generates word-of-mouth buzz, media coverage, and increased visibility on social media. The pop-up store becomes a canvas where the brand identity comes to life in a physical space designed to leave a lasting impression.
2 - Create an immersive customer experience
In a world saturated with digital messages, the pop-up store offers what a screen cannot: direct contact, sensory experiences, and a physical experience. Visitors are no longer mere spectators but active participants in a moment designed just for them. This experiential dimension transforms the customer relationship and creates a lasting connection to the brand.
3 - Test a market or launch a product
The pop-up format allows companies to test a new product, a new positioning, or a new geographic market with a controlled investment. A pop-up store for a product launch provides an ideal setting for gathering real-time customer feedback , gauging market interest, and adjusting the strategy before a larger-scale rollout.
4 - Generate traffic and sales
A well-designed and well-located pop-up store attracts a steady stream of qualified visitors. Its temporary nature creates a sense of urgency that encourages purchases. By combining brand experience with sales performance, the pop-up store becomes a full-fledged sales channel, capable of generating significant revenue over a short period of time.
The choice of location is crucial to the success of a pop-up store: it must align with the brand’s positioning, its target audience, and its objectives. Acmé helps each company select the most suitable location, drawing on its in-depth knowledge of available spaces and local dynamics.
Strategic locations include high-traffic shopping districts (Marais, Saint-Germain-des-Prés, Champs-Élysées), shopping malls, and high-traffic areas such as train stations and airports. Unconventional spaces (studios, rooftops, brownfields), on the other hand, create an element of surprise that reinforces the brand’s storytelling.
Beyond Paris, Acmé is rolling out its pop-up stores throughout France and internationally, tailoring each project to the specific characteristics of the target region.
Choosing the perfect location for a pop-up store
Types of Pop-Up Stores
designed by Acmé
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Product launch pop-up store
The moment a product meets its audience deserves a presentation that lives up to its promise. Acmé designs pop-up stores that transform product discovery into an exceptional experience. Immersive design, a visitor journey crafted to spark desire, and influencer engagement: every element is orchestrated to maximize media coverage.
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Experiential pop-up store
Beyond simply selling products, some pop-up stores are primarily designed to bring the brand’s world to life. With workshops, demonstrations, customization, and interactive installations, these experiential pop-up stores invite visitors to actively participate. Acmé creates spaces where engagement is fostered through lived experience, turning every visitor into an ambassador.
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Pop-up showroom and retail space
For digital brands looking to expand into brick-and-mortar retail or B2B companies seeking to showcase their collections, pop-up showrooms offer a professional and inspiring setting. Acmé designs temporary retail spaces that blend aesthetics, functionality, and brand identity in locations selected for their strategic relevance.
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Event pop-up store
Certain key dates on the calendar—such as Fashion Week, the holiday season, sporting events, and trade shows—are ideal opportunities to launch a pop-up store. Acmé helps brands create pop-up stores tied to these key events, capitalizing on the foot traffic and unique atmosphere of each occasion.
The Acmé Method:
—Designing a Custom Pop-Up Store from Start to Finish
Acmé does more than just produce events. The agency is involved in every stage of the process, from start to finish, using a comprehensive strategic approach that sets an ordinary pop-up store apart from a high-impact brand experience.
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The design studio Acmé is responsible for creating the visual and spatial identity of the pop-up store. Every element—layout, furniture, lighting, signage, and the visitor experience—is designed to convey the brand’s DNA within a cohesive and impactful physical space.
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The setting for a day of celebration sets the tone for participants’ emotions from the moment they arrive. Historic sites, repurposed industrial spaces, and exceptional natural settings: Acmé selects venues that elevate the brand and inspire wonder. The venue becomes the first chapter of the story that is about to unfold.
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From custom furniture manufacturing to technical installation, including permit processing and contractor coordination, Acmé provides a turnkey solution. The client company can focus on its core business while the agency handles every aspect of the project.
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To maximize foot traffic and the impact of the pop-up store, Acmé can assist brands with their related communication strategy, including media relations, digital marketing, influencer campaigns, and the creation of photo and video content.
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The success of a pop-up store can be measured. Acmé establishes performance metrics (traffic, conversion rates, media coverage, social media engagement) to assess return on investment and inform future initiatives.
Who is the pop-up store aimed at?
The pop-up store is a versatile format that works well for many industries and businesses of all sizes.
Fashion and luxury brands find pop-up stores to be an ideal platform for capsule collections, exclusive collaborations, and seasonal launches. Tech and digital companies use pop-up stores to bring their offerings to life, create a physical connection with their users, and humanize their brand image. Food and cosmetics brands take advantage of pop-up stores to let customers test their products in an immersive and engaging setting. B2B and industrial companies use them as temporary showrooms during trade shows or industry events.
Regardless of the company's size, Acmé tailors the concept, scope, and budget of the pop-up store to each brand's specific needs and goals.
Making pop-up stores a sustainable strategic tool
A pop-up store isn’t just a fleeting trend. When done right, it generates benefits that extend far beyond its opening period: increased brand awareness, an expanded customer database, reusable content, actionable market insights, and lasting media relationships.
Acmé supports brands in this approach to building brand equity. Each pop-up store is designed not as an end in itself, but as a step in a broader brand strategy. The agency helps companies turn the ephemeral into a lasting asset by creating experiences that continue to resonate long after the doors have closed.
It is this vision that sets the Acmé approach apart: making each pop-up store an extra touch of soul for the brand