Alan – An event to take things to the next level
For its 10th anniversary, Alan didn’t want to simply celebrate a success. The company wanted to make this milestone a strategic moment that would mark a visible and deliberate shift in scale. At the Quai Branly in Paris, 500 guests—executives, investors, partners, influencers, members of the press, and internal teams—gathered for an evening designed to be a true turning point.
Conceived and orchestrated by Acmé, this event centered on an anniversary keynote address designed to deliver a powerful and unifying message. Our mission: to transform a corporate event into a true narrative turning point, establish Alan as a global player in the healthcare industry, and announce its partnership with Kylian Mbappé.
At the heart of the message: a core belief—health isn’t something you simply endure; it’s something you actively pursue. The result: an evening that combined celebration, major strategic announcements, and a look toward the future, all presented in a unique, cohesive, and memorable format.
-
A rare event can't be improvised. It must be planned methodically and with purpose.
Acmé designed the event to be an unmissable occasion: a gradual build-up of announcements, bringing together a typically scattered ecosystem, and a meticulously staged unveiling of each reveal. The partnership with Kylian Mbappé, kept secret until the very last moment, generated organic buzz that reached far beyond the 500 guests in attendance. The result: an event that generated anticipation beforehand, excitement during, and buzz afterward.
-
Acmé handled every aspect of the experience, from narrative strategy to production execution. The keynote was structured to tell a progressive and easy-to-follow story. The set design visually conveyed Alan’s vision, from the choice of venue to the mascot reimagined as a marble sculpture.
It is this ability to align storytelling, artistic direction, and complex logistics that sets Acmé apart: producing events where nothing is left to chance. -
The event reinforced the perception of Alan as a global, innovative, and influential player. The venue, the level of execution, and the quality of the announcements all contributed to establishing a distinctly international image, further amplified by the partnership with Kylian Mbappé and the spotlight on AI. Beyond the event itself, a new stature has emerged.
Managing high-stakes announcements
Five major innovations to be unveiled in a single evening: an AI assistant designed to support users in their daily lives; a new approach to workplace health focused on prevention; advanced screening and personalized monitoring solutions; a premium yet affordable eyewear collection; and a gamified prevention experience developed in collaboration with Kylian Mbappé. All of this dense, complex, and potentially technical content must be made accessible, appealing, and memorable in just a few minutes of a keynote address, in front of a demanding and diverse audience.
This is one of Acmé’s core strengths: structuring high-stakes presentations. Determining the right sequence of revelations to build a narrative arc. Finding the right level of detail for each announcement based on the target audience. Tailoring video formats, live presentations, and demonstrations to maintain attention and maximize impact at every stage.
An announcement that is poorly timed, poorly paced, or poorly contextualized can go unnoticed, even if its content is compelling. When well-executed, it becomes a moment that people remember, talk about, and pass on. Acmé works precisely at this intersection: transforming strategic content into moments that leave a lasting impression, whether you’re in the room or hear about it the next day.
Bringing a vision to life
A major event is about more than just a beautiful venue and stunning lighting. It must bring to life what is still abstract. It must enable an entire audience to grasp, in just a few hours, the nature and significance of a strategic turning point.
For Alan, Acmé rose to this challenge by transforming a founding principle — that health is not something you endure, but something you actively pursue — into a tangible, coherent, and immersive experience. Every decision regarding staging, lighting, the pacing of dialogue, and visual and audio transitions was carefully calibrated to concretely illustrate the shift from a reactive model to a proactive approach to health.
The set design wasn’t merely decorative; it was the very language of the event. From the Musée du quai Branly—a venue steeped in meaning, bridging heritage and modernity—to the Alan mascot reimagined as a marble sculpture, every visual element contributed to the same narrative: that of a company that is growing, embracing its identity, and redefining the standards of its industry.
Turning a strategic shift into something that 500 people collectively feel in a room: that’s exactly what Acmé excels at. It’s not about dressing up a message, but making it tangible.
Showcasing a signature moment
The partnership with Kylian Mbappé could have been just another announcement on the evening’s agenda. Acmé turned it into the highlight of the event—the moment no one saw coming, and the one everyone remembered.
This kind of sequence isn’t a matter of luck or the power of a name alone. It depends on a series of precise decisions: at what point in the evening should the information be revealed to maximize the element of surprise? What format should the reveal take to serve both the audience’s emotional response and media coverage? How can this announcement be integrated into the overall narrative so that it feels like a natural progression, rather than an isolated PR stunt?
Timing, dramatic structure, narrative coherence, and the management of suspense and surprise: every detail was carefully crafted to ensure that this moment would be the highlight of the evening—the one everyone talks about the next day, the one that captures media attention and amplifies all the other announcements.
That’s what Acmé brings to this type of event: a keen understanding of event dramaturgy. The ability to turn an announcement into a highlight of the event. And to ensure that the collective memory of an evening crystallizes in the right place, at the right time.
Client information
Alan is a health tech company that is reimagining insurance in Europe. Founded with the goal of simplifying access to healthcare, it has developed an integrated platform that combines insurance, services, and support. With over one million members, Alan has established itself as a major player in healthtech. Its ambition is to build a simpler, more preventive, and more accessible healthcare model, drawing in particular on the latest advancements inartificial intelligence.
Curious corner
-
Celebrating Alan’s 10th anniversary while announcing a new strategic phase: innovations, AI, and a partnership with Kylian Mbappé.
-
It marks a significant step forward, establishing Alan as a global player in the healthcare sector.
-
Design and orchestrate an experience aligned with Alan’s strategic priorities, combining storytelling, production, and impact.
-
Its ability to combine celebration, major announcements, and transformation into a single cohesive experience.
-
A stronger brand image, high visibility, and a clear focus on international expansion.