Dailymotion: using events to enhance customer relations
Dailymotion, often referred to as "France's YouTube", has built its reputation on a B2B offering dedicated to online media buying, with prestigious customers such as Havas, M6... At the heart of its strategy, the company has emphasized the relationship between sales reps and customers, favoring event-based approaches centered on this connection.
Acmé supports Dailymotion in the design and implementation of its event strategy, aimed at creating personalized experiences that captivate the hearts of its customers. Every relationship is unique, and every event must reflect that uniqueness.
A tailor-made event strategy
A tailor-made event strategy
To strengthen ties with its customers, Dailymotion opted for an intimate approach, offering two types of strategic events. One was targeted at the top of agencies, while the other was designed specifically for operational staff in direct contact with customers.
1- Seduce the top of the agencies - a demanding clientele:
The challenge was to captivate a highly solicited clientele. Dailymotion met this challenge by offering unique experiences based on a VIC strategy. Tailor-made menus, personalized fragrance creations, blind tastings and wine courses were carefully orchestrated to deliver an unforgettable, transcendent and memorable experience.
2- Build relationships with customers:
Operational staff, young and in direct contact with users, were seduced by entertaining and festive group activities. Cooking classes, karaoke sessions and themed dinners were organized to create engaging moments and reinforce the sense of belonging to the brand.
Events with concrete results
This modern, dynamic approach represents an innovative way of presenting its new offerings. By remaining true to its creative reputation, Dailymotion confirms its status as a leader in video streaming.
These events were not only opportunities for socializing, but also drivers of business growth. In-depth analysis revealed a significant return on investment, measured by customer retention and brand awareness. With an initial investment of 200,000 euros, Dailymotion generated a return in the region of one million euros, underlining the effectiveness of these strategies and the key role played by events in the company's growth.
Client information
Dailymotion, often dubbed the "French YouTube", has set itself apart with a robust B2B offering geared towards online media buying. The platform specializes in the distribution of high-quality video and content, attracting prestigious customers.
Dailymotion also provides monetization and advertising solutions, enabling brands and advertisers to effectively target their audiences. With an international presence, the platform continues to consolidate its position in the digital ecosystem as a trusted partner for major industry players.
Curious corner
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Dailymotion uses events as a strategic tool to strengthen the relationship between its sales teams and customers. This approach aims to create unique, personalized experiences that reflect the uniqueness of each relationship, and to enhance the human element in B2B exchanges.
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Two distinct formats are available:
Premium events for agency executives (VIC experiences, exclusive dinners, sensory workshops).
Festive, collaborative events for operational staff (cooking classes, karaoke, theme dinners), fostering a relaxed, convivial atmosphere.
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These events create emotional bonds, offer memorable moments and position Dailymotion as a thoughtful, innovative partner. By focusing on qualitative experiences, the platform cultivates customer loyalty and trust.
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With an investment of €200,000, the events strategy generated a return on investment of almost €1 million. These events contributed to improved customer retention, increased brand awareness and a direct impact on sales growth.
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Acmé supports Dailymotion in the design, scripting and production of these tailor-made events. The agency brings creativity, logistical precision and a sense of customer experience, guaranteeing total consistency between Dailymotion's values and the moments experienced by guests.